Xerox Chooses Infobright for its Marketing Analytics Data Warehouse



    TORONTO, October 5 /CNW/ - Infobright announced today that Xerox has
selected Infobright to provide an Analytic Data Warehousing solution for
improved customer insight.

    Xerox needed a timely way to perform market analytics on customer data
that was stored in several outsourced storage repositories. Completing a new
analysis was requiring significant lead-time and building custom reports
through an outsourcer was costly. Xerox wanted to bring the data in-house but
needed to find a solution that was not as complex and difficult to administer
as a traditional data warehouse.

    BrightHouse is an analytic data warehouse that takes advantage of the
MySQL database server's pluggable storage engine architecture
(http://www.mysql.com/engines). Using BrightHouse, Xerox will have a solution
that allows business intelligence analysts to quickly and easily analyze
customer data to more rapidly react to changes in the market. BrightHouse has
very low administrative and maintenance requirements, resulting in a very low
IT overhead for the solution.

    "Companies need to rapidly analyze customer data to become more agile in
the marketplace", said Miriam Tuerk, President and CEO, Infobright Inc.
"BrightHouse gives users an environment where they can get at the data they
need when they need it."

    "The key benefit of using BrightHouse is improved marketing efficiency
and effectiveness." said Gerry Tomlinson, Manager, Business Intelligence,
Xerox. "Infobright will allow Xerox to perform sophisticated market analytics
in-house so we can identify and react to market changes quickly and provide
clear direction to external marketing service providers."

    About Infobright

    Infobright provides analytic data warehouse solutions that help
businesses analyze vast amounts of corporate data to better manage their
business performance. Infobright's revolutionary approach to analytic data
warehousing allows very large amounts of data to be efficiently stored and
analyzed. Rather than using brute-force hardware power to increase query
performance, Infobright uses knowledge about the data itself to intelligently
isolate the relevant information and quickly return results. Infobright is
funded by leading venture capital firms including IDG Ventures Boston and RBC
Technology Ventures.

    About Xerox

    Xerox Corporation (NYSE:  XRX) is the world's leading document management
technology and services enterprise. A $16 billion company, Xerox provides the
document industry's broadest portfolio of offerings. Digital systems include
color and black-and-white printing and publishing systems, digital presses and
"book factories," multifunction devices, laser and solid ink network printers,
copiers and fax machines. Xerox's services expertise is unmatched and includes
helping businesses develop online document archives, analyzing how employees
can most efficiently share documents and knowledge in the office, operating
in-house print shops or mailrooms, and building Web-based processes for
personalizing direct mail, invoices, brochures and more. Xerox also offers
associated software, support and supplies such as toner, paper and ink.




For further information:

For further information: Infobright Inc. Paul Desjardins, 416-596-2483,
ext. 225 paul.desjardins@infobright.com

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