Xerox cascades colour throughout the office; Colour for the price of black and white is first in the industry



    New technology and new pricing model make colour printing more affordable
    and more accessible to more people

    TORONTO, Sept. 24 /CNW/ - Xerox Canada is creating a wave of colour for
the office with five new multifunction products and printers, including two
that feature a breakthrough in solid ink technology that for the first time
makes colour printing as affordable as black and white.
    The product rollout includes the Xerox Phaser(R) 8860 colour printer and
Xerox Phaser 8860MFP colour multifunction printer - the first printers to
feature the next generation of Xerox's solid ink technology. Nearly five years
in development, the new crayon-like ink sticks have been developed to last
longer than ever before. By increasing the total number of colour pages the
ink sticks produce, Xerox has drastically reduced the price of colour
printing. When comparing the cost of the device and the ink, printing on the
Phaser 8860 is two times less expensive than using equivalent laser printers
from other manufacturers.
    Designed for virtually any business with print volumes between 1,000 and
10,000 pages per month, the Phaser 8860 colour printer and Phaser 8860MFP are
ideal for customers - such as real estate agencies, marketing firms, design
agencies and contractors - who depend on colour for business proposals,
collaterals and reports, as well as every day documents such as email,
spreadsheets and more.
    "Our customers told us that they want and need high-quality colour
printing to support their business, but that price was a barrier," said Ursula
Burns, president of Xerox. "By focusing our research on advancements in solid
ink, we can now make printing a page in colour as inexpensive as black and
white and at total costs that are much lower than comparable printers from
other companies. Now, businesses can take the locks off the colour printer and
depend on the affordable advantages of Xerox printers for all their printing
needs - in any colour. And, they can do it knowing the environmental
advantages of solid ink significantly reduce waste."
    With Xerox's cartridge-free solid ink technology, the ink sticks, which
are simply dropped into the colour-coordinated ink trays, require minimal
packaging and generate 90 percent less waste than comparable laser printers.
    "The new Xerox cartridge-free solid inks are each only one-third the cost
of the black supplies. What this means (and our tests confirmed) is that now -
for perhaps the first time in the history of workgroup office colour printing
- you can print almost any document in full colour on this desktop printer for
the same cost as printing it in black and white," said David R Spencer,
President of the SpencerLab Digital Color Laboratory, which has independently
tested the Phaser(R) 8860.
    Base pricing for the Phaser 8860 color printer and Phaser 8860MFP is
$2,899 and $4,599, respectively. The black ink, with a yield of 14,000 pages,
is $249. Each colour ink, also yielding 14,000 pages, is only $79.
Comparatively, the Hewlett-Packard Color LaserJet 4700dn printer is priced at
$2,299, with a supplies cost of $223 for a black toner cartridge that yields
11,000 pages, and $317 for each color toner cartridge that yield 10,000 pages
each.
    With print speeds as fast as 30 pages per minute in colour and black and
white, a 750 MHz processor and true Adobe PostScript3, the Phaser 8860 and
Phaser 8860MFP produce colour prints that are Pantone colour approved, meaning
the image quality matches the tough standards of Pantone's colour system.
Automatic two-sided printing and N-up printing, which enables users to print
multiple pages onto one, allow more images to fit on a single sheet of paper.
In addition to these features, industry-leading optical character recognition
(OCR) software in the MFP version of the Phaser 8860 allow documents to be
scanned and converted to digital format, saving users both time and money.

    More Xerox Technology Offers More Choices, More Colour

    Building on the industry's broadest product portfolio that offers
customers wide choices for their document needs, Xerox also launched today the
Phaser 6180MFP colour multifunction printer that prints at speeds as fast as
20 pages per minute in colour and 31 ppm in black and white; and the Xerox
WorkCentre(R) 7232 and WorkCentre 7242 colour multifunction printers, which
offer print speeds as fast as 10 ppm in colour, and 32 and 40 ppm in black and
white, respectively.
    The Xerox Phaser 6180MFP starts at $1,099, and features a 400MHz
processor, 384MB of memory and a 950-sheet paper input capacity. With Xerox's
environmentally friendly Emulsion Aggregation High Gloss Toner, true Adobe
PostScript3 and Pantone colour, the Phaser 6180MFP produces high-quality
prints in 600x600x4 dpi colour output. The unit is easy to set-up and use with
PrintingScout(TM), software that automatically sends users messages at their
computers about the status of print jobs. It also includes CentreWare(R) Web
printer management software, which allows IT administrators or office workers
to remotely clone, configure and manage a fleet of systems. The multifunction
printer also includes ID Card Copy, making it simple to copy both sides of a
document, like an insurance card, onto a single sheet of paper.
    Xerox's new WorkCentre 7232/7242 are entry-level, colour-capable
multifunction products designed for small to mid-sized workgroups that rely on
black-and-white printing but need colour for business applications. The
systems offer two-sided printing and copying and a full range of colour
controls, such as Xerox Standard Accounting, which lets offices track use and
set limits for their employees.
    The WorkCentre 7200 series is enabled with Xerox's Extensible Interface
Platform (EIP), a Web-based platform that lets customers and developers
quickly and easily create customized workflow applications. The line builds on
the success of the WorkCentre 7132 for customers who print primarily in black
and white but need the option of printing high quality colour. Pricing for the
WorkCentre 7232 and 7242 starts at $6,750 and $7,500 respectively.

    Availability

    Order taking for the WorkCentre 7242 begins in November, and order taking
for the 7232 begins in January, in North America, through Xerox direct sales,
agents, authorized resellers and dealers. Order taking in Europe begins in
October. In other regions, including Latin America, Russia, Central and
Eastern Europe, order taking begins immediately. The Phaser 6180MFP is
available immediately worldwide through Xerox direct sales, agents, resellers,
dealers, concessionaires, by calling 866-480-3119, or online at
www.xerox.com/direct.
    The Phaser 8860 colour printer is available immediately in North America
and Europe and will be available early next year in other regions. The MFP
version will be available in November in North America and Europe and early
next year in other regions through Xerox direct sales, resellers, dealers,
agents, and concessionaires by calling 866-480-3119 or going online at
www.xerox.com/direct. These Phaser and WorkCentre products meet ENERGY STAR(R)
requirements.

    NOTE TO EDITORS: For more information on Xerox and to receive its RSS
news feed, visit www.xerox.com/news. XEROX(R) and Phaser(R) are trademarks of
XEROX CORPORATION. Prices, features, specifications, capabilities, appearance
and availability of Xerox products and services are subject to change without
notice. All pricing in Canadian dollars unless specified otherwise. For open
commentary and industry perspectives, visit http://blogs.xerox.com/. To view
the webcast of today's announcement, please visit
http://www.xerox.com/affordablecolor.




For further information:

For further information: Partner and Customer Contacts: For more
information about Xerox products and services, visit www.xerox.com, or call
800-ASK-XEROX; Media Contacts: Laura Mergelas, Xerox Canada, (416) 733-6216,
laura.mergelas@xerox.com; Deborah Rowe, Environics Communications, (416)
969-2712, drowe@environicspr.com

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