70 page-per-minute press offers production capabilities at an entry-level
TORONTO, Sept. 2 /CNW/ - Xerox Corporation's (NYSE: XRX) 700 Digital
Colour Press is significantly expanding print volume and revenue for thousands
of global print providers in its first year on the market. Profitable
applications include photo books, brochures, direct mail pieces, catalogs,
calendars and postcards.
Revenue-producing successes with the Xerox 700 include:
- Commercial print provider generates new business - Coast Litho (C.L.
Printing, Inc.), based in Oakland, Calif., produces short-run proofs
for graphic designers, variable data postcards, full-colour
restaurant menus and custom artist exhibit brochures. The Xerox 700
has brought in new customers and driven digital revenue from previous
- Photo print shop jumps into digital printing - photo specialty
products are the fastest growing application for Harold's Photo
Centers, Inc., a retail chain with eight locations in South Dakota
and Iowa. They produce about 500,000 greeting cards annually,
including 100,000 graduation cards in 2008.
"When film processing began to decline, we jumped into digital
printing with both feet - and the Xerox 700 is making it work for
us," said Bob Hanson, president, Harold's Photo Centers, Inc.
- Printer produces direct mail pieces with double-digit response rates
- Ink Well Cleveland produced full-colour, variable data marketing
pieces for a local pizza shop, including appetizing photos and a
coupon. The piece generated a 13 percent response rate and six other
pizza franchises have signed up for similar direct mail campaigns,
bringing in new business for Ink Well Cleveland.
- Marketing and technology agency to generate high-end marketing
collateral - U.K.-based Magnet Harlequin selected the Xerox 700 to
provide it's globally recognized, brand name clients fast turnaround,
high image quality and spot colour accuracy. The press will be used
to create high-end marketing collateral and documents, many of which
will be personalized.
- Textbook publisher drives down overhead - Croatia-based Dvogled
d.o.o. produces customized teachers' packs with transparencies
quickly, cost effectively and in the exact quantity required. One job
for 60,000 transparencies was turned around in four days. When
produced on offset, there were significant costs for set-up,
warehousing, and replacing outdated materials, resulting in a much
higher cost per packs.
"The amount of digital production colour page volume in North America
will grow from nearly 10 percent of digital pages in 2008 to almost half of
all digital pages printed - more than 325 billion pages - by 2017," said David
Erlandson, general manager of consulting firm Caslon & Company. "Devices like
the Xerox 700 can help print providers capture this market opportunity."
Tributes from the printing industry for the Xerox 700 include:
- Three Gold Ink Awards
- "Must See 'ems Encore" award in advance of Print 09
- "Editor's Choice" award in Better Buys for Business' 2009 High-
Volume Printer & Digital Duplicator Guide
- DIMA "Digital Shoot Out Award"
- PMA "Innovation Award"
- "Must See 'ems" award at Graph Expo 2008
To showcase its versatility, Xerox will bring five Xerox 700 Digital
Colour Presses to Print 09, the year's largest graphic communications event,
taking place Sept. 11-16 at Chicago's McCormick Place. Three systems will be
on display in the Xerox booth, each with a different digital front end.
Devices will also appear in the Fujifilm and Duplo USA booths.
The ENERGY STAR compliant device is designed to use less energy; allowing
print providers to save on utility bills and help protect the environment.
For more information, please contact your local Xerox sales
representative. For more information about Xerox production systems and
services, visit http://www.xerox.com/tr/products or call 800-ASK-XEROX.
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