Xenophile Media and Fresh TV receive International Interactive Emmy(R) Award nomination for Total Drama Island - Totally Interactive!



    Immersive, interactive summer camp environment for tweens created by
    Xenophile Media in association with Fresh TV for TELETOON

    TORONTO, March 6 /CNW/ - Xenophile Media and Fresh TV have just received
an International Interactive Emmy(R) nomination for their work on the world's
first interactive animated reality show, Total Drama Island - Totally
Interactive!
    Developed to engage tween viewers of Fresh TV's Total Drama Island, a 26
episode animated series on TELETOON, Total Drama Island - Totally Interactive!
is an immersive and dynamic online environment that lets viewers play along
with the show and compete in fun summer camp challenges each week.
    "Total Drama Island - Totally Interactive!, is a totally new concept that
challenges the relationship between traditional and interactive
entertainment," said Xenophile Media co-founder Thomas Wallner. "It's
extremely rewarding to have Xenophile Media's work nominated again for an
International Interactive Emmy(R). After winning an International Interactive
Emmy(R) Award for the ReGenesis Extended Reality Game and a Primetime Emmy(R)
Award for the Fallen Alternate Reality Game in 2007, this latest nomination
proves that we continue to innovate and deliver compelling new story-telling
platforms."
    "Fresh TV is thrilled with this nomination on many levels. Successes like
Total Drama Island - Totally Interactive! speak to our commitment to reach the
tween and teen market via innovative, non-traditional channels," said Tom
McGillis, Fresh TV President.
    During each episode of Total Drama Island viewers were prompted to join
their favourite characters at Camp Wawanakwa by going to
http://tdi.teletoon.com on their computers. Players were able to customize
their own avatars, hang out with characters from the show and play a new game
each week based on the challenges that appeared in that week's episode on TV.
By playing all 26 games, players were able to earn in-game currency called
"marshmallows" and trade them in the Tuck Shop for desktop backgrounds or hip
accessories like hats and glasses for their avatars. At the end of the series,
the player with the highest score won a guest appearance for their avatar in
the final broadcast episode of the show. Xenophile also created a downloadable
mobile game based on the series.
    "The success of Total Drama Island - Totally Interactive! is the result
of solid collaboration with Fresh TV and a growing audience that wants to play
across different media platforms," said co-founder Patrick Crowe. "Xenophile
Media has become a leader in interactive entertainment by designing content
that motivates viewers to engage TV programs in totally new way."
    Total Drama Island and Total Drama Island - Totally Interactive! are
distributed by Cake Entertainment.

    About Xenophile Media

    A two-time Emmy(R) Award-winning production company, Toronto-based
Xenophile Media produces innovative cross-platform television, games and
interactive content in drama, kids and documentary formats for broadcast
clients from Disney to BBC.
    Xenophile Media's award-winning Alternate Reality Games (ARGs) including
the ReGenesis Extended Reality Game and the Fallen Alternate Reality Game have
each won Emmy(R) Awards and also accrued a South by Southwest Web Award, two
Gemini Awards, two Canadian New Media Awards and two Banff World Television
Festival Awards.
    Current Xenophile Media projects include xPod, an online game drama for
the CBC series jPod, based on the best-selling Douglas Coupland novel and M.I.
High - Whack the Mole!, an alternate reality game based on BBC's live action
tween series M.I. High. For more information, visit www.xenophile.ca.

    About Fresh TV

    An award-winning family entertainment company on a mission, Fresh TV is
obsessed with captivating the dynamic and elusive youth market. Powerfully
connected to the interests, influences and enthusiasms of tween and teen
audiences around the world, Fresh eats, sleeps and breathes to create
television young people will love right now. Fresh also offers the world-class
2D and 3D production services of Elliott Animation located in Toronto. Visit
www.freshtvinc.com for more information.

    About Cake Entertainment

    Cake Entertainment is a boutique distributor of distinctive international
content for the children's, youth and family audiences, with a particular
focus on animation. Visit www.cakeentertainment.com, or for information
regarding international rights to Total Drama Island and Total Drama Island -
Totally Interactive!, contact Genevieve Dexter at +44 (0) 20 7494 9104 or
gdexter@cakeentertainment.com.





For further information:

For further information: Derek Baker, Porter Novelli Canada, (416)
422-7158, derek.baker@porternovelli.com

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XENOPHILE MEDIA

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