Wyeth Pharmaceuticals Announces Results of Highly Successful Implementation of Closed Loop Marketing at 2007 EyeforPharma Sales Force Effectiveness Conference



    Proscape Technologies Software Platform on Lenovo ThinkPad Tablet PCs
Delivers Results Across 11 Brands at Wyeth

    MONACO, March 13 /CNW/ - In a continued commitment to providing critical
and timely clinical information to health care providers, Wyeth United Kingdom
today announced the results of their successful deployment of Proscape's
Closed Loop Marketing platform to their sales teams in support of 11 Wyeth
brands. The Wyeth Closed Loop Marketing system is a critical initiative that
enables Wyeth to leverage their customer segmentation model in order to
provide sound, clinical information in a highly compliant manner to their
customers. The results of the program were announced at the 2007 annual
EyeforPharma Sales Force Effectiveness Conference.

    Physician reaction to Closed Loop Marketing (CLM) platform has been
measurable and very positive:

    --  33% of physicians who would not normally see a pharmaceutical sales
representative have been more likely to see a Wyeth representative equipped
with their CLM system.

    --  65% of physicians have stated that their experience working with
Wyeth provides high quality interactions that are preferred over traditional
"detailing methods."

    --  72% of physicians stated that the overall experience creates more
value for the physician and therefore their patients.

    The benefits realized by Wyeth in the UK have led to the expansion of
their Proscape system in the Italian and German markets.

    "In today's environment where time with our customers is precious and
access can be difficult, our Closed Loop Marketing program has enabled Wyeth
representatives to engage the physicians they need to see, ensure that the
right messages are communicated and spend more time with our prescribers,"
stated Andy Lloyd, Systems Manager Sales and Marketing. "The results that we
have achieved to date have exceeded expectations, especially in the critical
areas of physician unaided message recall and costs savings. Additionally the
system that we have implemented from Proscape provides us with a platform for
international expansion as well as for our future multi-channel deployment."
Mr. Lloyd co-presented with Raj Saujani, Senior Product Manager at Wyeth.

    "The Wyeth organization has done a wonderful job teaming together to
leverage our technology to help their sales force and physicians," stated
Derek Pollock president of Proscape Life Sciences following the Wyeth plenary
session. "By combining the efforts of their Information System department with
their Sales and Marketing teams, Wyeth is achieving a distinct sustainable
competitive advantage while simultaneously ensuring regulatory compliance in
all of their physician interactions."

    In related news, it was also announced at the conference that
CreativeLynx, a Proscape Certified Content Provider, won the 2006 Geoff Brook
Award for Innovation in New Media at the recent Pharmaceutical Marketing
Society Advertising Awards for the Wyeth Tazocin program running on the
Proscape platform on Lenovo Tablet PCs.

    About Wyeth U.K

    Wyeth is one of the world's leading pharmaceutical companies with a major
focus on developing innovative new medicines to improve health and well-being.

    In the U.K, Wyeth is one of the largest pharmaceutical companies with a
broad portfolio of leading products across a wide range of treatment areas,
including rheumatology, gastrointestinal disease, mental health, women's
healthcare, hemophilia, prostate cancer, infectious disease, dermatology and
transplantation. Wyeth is also a major force in preventative medicine through
its Wyeth Vaccines division.

    About Proscape Technologies

    Proscape Technologies is the global leading provider of Multi-Channel
Closed Loop Marketing software solutions. Proscape solutions are being
utilized by eight of the top ten pharmaceutical companies globally. Since its
inception in 1996, Proscape has been providing cutting-edge technology to
leading pharmaceutical, consumer goods, and financial services firms helping
them to improve sales and marketing effectiveness, productivity and overall
company performance.

    For more information about Proscape Technologies, visit www.proscape.com
or call +1-215-441-0300 or via email at info@proscape.com.




For further information:

For further information: Proscape Media Relations: Proscape Technologies
Lauren Black Parkin, +1-215-441-0300 parkin@proscape.com

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