WWF-Canada and Love Nature Announce New Content Partnership to Raise Awareness on Canada's Water Health

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TORONTO, Nov. 16, 2015 /CNW/ - WWF-Canada and Love Nature, a Blue Ant Media brand, are pleased to announce a new content partnership that will see the two organizations joining forces to advocate for water conservation awareness and to promote the importance of freshwater in Canada. The two partners will launch a joint digital content hub on WWF.ca, drawing attention to the nation's ongoing water conservation issues and offering stories that detail each one of the country's 25 watersheds with stunning photography. WWF-Canada will also act as title sponsor of Love Nature' s programming block, WWF Water Wednesdays with David Miller. Miller will host the programming block every Wednesday night at 8 p.m. ET/PT as of this Wednesday.

"WWF-Canada and Love Nature have a shared interest in connecting Canadians with the beauty and wonder of nature, while also shining a light on the environmental issues in our constantly changing world," said Laura Pearce, VP, Marketing and Digital, Blue Ant Media. "We are thrilled to work with WWF-Canada to help raise awareness about water health and to engage with our audiences on how we can find solutions together."

WWF Water Wednesdays' with David Miller will provide viewers with an educational background on what watersheds are, their importance in maintaining ecosystem health and biodiversity and how they ultimately support water conservation. Wildlife and nature fans will enjoy programming that allows them to explore water and aquatic life around the world and learn how it relates to Canada's water issues.

"Canada is home to one-fifth of the world's freshwater supply and we have a responsibility to steward this valuable resource," said David Miller, President and CEO, WWF-Canada. "We hope that WWF Water Wednesdays on Love Nature, will inspire people to learn how our lakes, rivers and oceans are an important part of our ecosystem that need to be protected from the threats like pollution, habitat loss and fragmentation."

Wildlife and nature fans are invited to join Canada's watershed conversation via LoveNature.com and WWF.ca and via social channels, including Facebook, Twitter, Instagram and YouTube. Across these platforms, nature lovers will find beautiful images direct from all of Love Nature's programming, short form video, relevant and news-breaking media coverage about the natural world and information about Canada's watersheds from both Love Nature and WWF-Canada.

For more information on WWF Canada's Watershed Reports, please visit: watershedreports.wwf.ca.

WWF-Canada is part of WWF (World Wildlife Fund), one of the world's largest and most respected conservation organizations. WWF-Canada has close to 50 years of experience implementing science-based knowledge and research into on-the-ground projects. WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. Visit wwf.ca for more information.

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Love Nature brings audiences closer to the beauty and wonder of nature, sharing the awe-inspiring stories of nature and its fight for survival in a changing world. Commercial-free and shot in the highest quality, Love Nature offers viewers exclusive content from around the globe. See animals in their natural habitat and visit some of the world's most awe-inspiring landscapes through Love Nature's unfiltered, premium content. Love Nature produces 300 hours of 4K nature and wildlife content annually. tv.lovenature.com

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Blue Ant Media is a privately held international media company that owns and operates 10 media brands including Cottage Life, Love Nature, Smithsonian Channel Canada and Makeful. Blue Ant Media creates and distributes content worldwide ranging from nature to DIY, outdoor living to music, engaging fans across television, digital, magazines and live events. The company also owns Omnia Media, a YouTube network and Choice TV, a broadcast channel in New Zealand. Blue Ant Media is based in Toronto and has offices in Los Angeles, London (UK) and Auckland. blueantmedia.ca

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Image with caption: "WWF-Canada (CNW Group/WWF-Canada)". Image available at: http://photos.newswire.ca/images/download/20151116_C4530_PHOTO_EN_545723.jpg

Image with caption: "Blue Ant Media (CNW Group/WWF-Canada)". Image available at: http://photos.newswire.ca/images/download/20151116_C4530_PHOTO_EN_545713.jpg

Image with caption: "Love Nature (CNW Group/WWF-Canada)". Image available at: http://photos.newswire.ca/images/download/20151116_C4530_PHOTO_EN_545715.jpg

For further information: Media Contact: Sarah Etherden, Director, Corporate Communications, Blue Ant Media, sarah.etherden@blueantmedia.ca, 416.440.7283; Rowena Calpito, Communications Specialist, WWF-Canada, Rcalpito@wwfcanada.org, 416.489.4567, ext. 7267


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