WWF-Canada and Coca-Cola in Canada partner on freshwater conservation and climate protection



    
    Announcement coincides with release of
    global conservation targets set by WWF and the Coca-Cola system
    

    TORONTO, Oct. 30 /CNW/ - WWF-Canada and Coca-Cola Ltd. today announced a
three-tiered partnership to conserve freshwater and fight climate change.

    The partnership components are as follows:

    
    1)  Coca-Cola in Canada made a four-year, $1 million commitment to
        WWF-Canada to fund freshwater expertise, work with First Nations,
        communities, forestry companies and other interested parties to
        undertake conservation planning within the Skeena watershed in
        British Columbia, and to develop a Canada-wide freshwater strategy.
        This commitment to WWF-Canada is incremental to a $20 million global
        partnership announced last year between The Coca Cola Company (TCCC)
        and the WWF global network.

    2)  Coca-Cola Ltd. and Coca-Cola Bottling Company are also confirming
        water conservation and greenhouse gas (GHG) emission reduction
        targets for their Canadian manufacturing facilities. The Canadian GHG
        emission reduction targets support targets set globally by TCCC,
        which have established them as a WWF Climate Saver company, a program
        where leading corporations partner with WWF to set and meet ambitious
        targets to voluntarily reduce their GHG emissions.

    3)  Coca-Cola in Canada and WWF-Canada will partner to help inspire and
        engage Canadians to live more sustainably. As a first step in its
        2008 holiday ad campaign, Coca-Cola in Canada will raise awareness
        for polar bear conservation and the need for action on climate
        change. Through this program, Coca-Cola will make an additional
        $100,000 donation to support WWF-Canada's polar bear conservation
        efforts, as well as to encourage Canadians to get involved with and
        donate to WWF.
    

    "Freshwater conservation and climate change are the two greatest
environmental challenges facing Canada and the world. At WWF, we feel that
leading businesses can make a positive contribution to these issues," said
Gerald Butts, President and CEO of WWF-Canada. "We applaud Coca-Cola for their
commitments and for joining us in tackling these crucial conservation
challenges."
    "We are proud to bring our global partnership with WWF to life in
Canada." said Nikos Koumettis, President, Coca-Cola in Canada. "We hope to
make a positive difference by reducing our footprint, investing in
conservation, and dedicating our marketing resources toward fighting climate
change to protect the polar bear."
    While many assume Canada has an endless abundance of freshwater,
according to a recent report from the Gordon Water Group of Concerned
Scientists and Citizens entitled Changing the Flow: A Blueprint for Federal
Action on Freshwater, only 6.5 per cent of Canada's freshwater - and just one
per cent in the Great Lakes - is renewed annually by rainfall, run-off and
groundwater supply.
    Today's Canadian announcement coincides with a global announcement made
by TCCC and WWF, whereby TCCC has committed to the following water and energy
efficiency targets:

    
    -   Improve water efficiency 20 percent by 2012, compared to a baseline
        year 2004.

    -   Grow the business, not the carbon system-wide and aim for a 5 percent
        absolute reduction in Annex 1 (developed) countries. The emissions
        targets apply to manufacturing operations in the year 2015 compared
        to a baseline year of 2004.
    

    "WWF's partnerships with private-sector organizations like Coca-Cola not
only provide critical funding for our conservation programs, but also give us
the opportunity to work together with the business sector to increase their
commitment to sustainable development and environmentally sound practices,"
said Butts. "By working together, we can achieve far more for conservation
than either organization could accomplish alone."

    WWF-Canada

    WWF-Canada is part of WWF, the world's largest conservation organization.
At WWF we advocate and promote lasting solutions to the challenge of balancing
growing human need and environmental sustainability. In collaboration with
business, government, communities and individuals we take a science-based
approach to the protection, management and restoration of environmentally
sensitive parts of our planet. Our work includes visionary projects focused on
climate change, freshwater and the health of habitat and species across Canada
and around the world. For more information about WWF-Canada visit www.wwf.ca.

    Coca-Cola in Canada

    The Coca-Cola Company is the world's largest beverage company. In Canada,
the Company is represented by its subsidiary, Coca-Cola Ltd. (Coca-Cola
Canada). Coca-Cola is Canada's largest beverage company. Coca-Cola Canada
markets three of Canada's top nonalcoholic sparkling beverage brands,
Coca-Cola, Diet Coke and Sprite, in addition we are the largest juice and
juice drink company with Minute Maid, Five Alive and Fruitopia and the leading
ready to drink tea producer with Nestea. The Company also markets DASANI,
PowerAde and other hot and cold beverages. For more information about
Coca-Cola Canada, please visit our website at www.coca-cola.ca or our parent
company's website at www.thecoca-colacompany.com
    To learn more about our global partnership, please visit
www.thecoca-colacompany.com or www.worldwildlife.org.

    
    (C) 1986 Panda symbol WWF-World Wide Fund For Nature (also known as World
        Wildlife Fund)
    (R) "WWF" is a WWF Registered Trademark



                     WWF-Canada and Coca-Cola in Canada
                           Partnership Fact Sheet

    Goal of the Partnership
    -----------------------
    WWF-Canada and Coca-Cola in Canada are working together to:

    -   Conserve freshwater resources in Canada by developing a Canada-wide
        freshwater strategy, and measurably conserving the Skeena watershed
        in British Columbia;
    -   Improve efficiency of the company's water use and decrease the
        company's greenhouse gas emissions and energy use;
    -   Inspire and engage Canadians to fight climate change and live
        sustainable lives.

    Freshwater conservation
    -----------------------
    

    WWF's mission is the conservation of nature and the protection of natural
resources for people and wildlife. Beverages are The Coca-Cola Company's
(TCCC) business; water is the main ingredient in every product the Company
makes. In 2007, TCCC and WWF launched a $20 million global partnership to
conserve and protect seven of the world's most critical freshwater
eco-regions.
    Our $1 million contribution to WWF-Canada supports the Company's global
to local approach on freshwater conservation. With this funding WWF-Canada
will:

    
    -   Work with First Nations, forestry companies and other interested
        parties to undertake conservation planning within the Skeena
        watershed in British Columbia;
    -   Fund freshwater expertise and collaborate on initiatives that
        encourage broader community action on freshwater and watershed
        conservation initiatives;
    -   Develop policy recommendations to strengthen national water policies
        that protect and sustain key sources of fresh water in Canada.

    Targets
    -------
    

    TCCC joined WWF's Climate Savers program in which leading corporations
from around the world work with WWF to dramatically reduce their greenhouse
gas emissions. By 2010, Climate Savers companies will collectively cut carbon
emissions by 14 million tons annually - the equivalent to taking more than
3 million cars off the road each year.

    Water Efficiency

    The Coca-Cola system will improve its water efficiency 20 percent by
2012, compared to a baseline year 2004. To support this efficiency target, The
Coca-Cola Company and WWF have developed a Water Efficiency Toolkit to help
reduce water consumption within bottling plants. This software-based
instruction manual has been distributed to managers and operators throughout
the Coca-Cola system, providing strategies to shrink the water footprint of
their operations.

    Climate Protection

    The Company has set two emissions reduction targets: 1) grow the
business, not the carbon system-wide and 2) a 5 percent absolute reduction in
Annex 1 (developed) countries. The emissions targets apply to manufacturing
operations in the year 2015 compared to a baseline year of 2004.
    Coca-Cola Ltd. and its bottling partner, Coca-Cola Bottling Company,
anticipate volume growth during this period, thus growing the business without
growing the carbon is a significant commitment.

    
    Polar Bears
    -----------
    

    Since 1912, polar bears have symbolized the joy of coming together in
Coca-Cola marketing campaigns around the world. We know that if current
climate trends continue unabated, many experts predict that polar bears could
become extinct by the end of this century. In respect of our history with the
polar bear and to inspire Canadians to fight climate change we have created
the joint campaign with WWF-Canada.
    Starting November 3rd, 2008, Coca-Cola in Canada will make it possible
for Canadians to get involved with and donate to WWF. Through consumer
participation on iCoke.ca, Coca-Cola in Canada will make an additional
$100,000 donation to support WWF-Canada's polar bear conservation efforts.

    How it will work:

    Consumers will find iCoke PINS on specially marked Coca-Cola beverages
purchased in stores. They will then register on www.icoke.ca and submit their
PINS online. For every iCoke PIN entered, Coca-Cola will make a donation to
WWF polar bear conservation, up to $100,000. For more information go to:
www.iCoke.ca

    
    Why We Have Partnered
    ---------------------
    

    As two global organizations with Canadian-based operations, we are
combining our strengths. WWF has been in the business of science-based,
results-oriented nature conservation for over 40 years. Coca-Cola's business
is built on water, and the Company has extensive water management experience
through its global operations. Both organizations see the conservation of
water resources as vital to their respective missions, and both see the
advantage of partnering with a global player, with local operations, to
address water and climate change issues.
    By uniting our networks and people, WWF-Canada and Coca-Cola in Canada
hope to achieve significant results in conserving and protecting freshwater
resources in Canada, reduce the footprint of our operations, and inspire
Canadians to take action against climate change.
    For more information about Coca-Cola in Canada go to: www.coca-cola.ca.
For more information about WWF-Canada go to: www.wwf.ca.
    To learn more about our global partnership, please visit
www.thecoca-colacompany.com or www.worldwildlife.org.





For further information:

For further information: Dave Moran, Director, Public Affairs and
Communications, Coca-Cola Ltd., Tel: (416) 753-8804, Cell: (416) 716-8044,
damoran@na.ko.com; Josh Laughren, Director, Communications, WWF-Canada, Tel:
(416) 484-7708, Cell: (647) 400-9578, jlaughren@wwfcanada.org

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