WWE(R) Goes HD on The Score



    TORONTO, Jan. 21 /CNW/ - World Wrestling Entertainment(R) fans throughout
Canada will soon be getting their weekly doses of high-energy entertainment
delivered in stunning high definition. Beginning the week of January 21 on The
Score Television Network, WWE's Monday Night RAW(R) (Mondays, 9:15 p.m ET) and
Friday Night SmackDown(R) (Fridays, 8 p.m. ET) be delivered in HD.
    WWE will also broadcast its pay-per-views in HD, starting with Royal
Rumble(R) on January 27. The company also built new sets for RAW and SmackDown
for their HD debuts.
    "The move to high-definition programming is another step in WWE's ongoing
mission to provide our fans with the most engaging, exciting product
possible," said Carl DeMarco President, WWE Canada, Latin America & China.
"We're very excited to provide viewers of The Score with the best sports
entertainment has to offer in all its spectacle in HD."
    WWE's switch to high-def was made possible by a series of upgrades to the
company's television studios in Stamford, Conn. The $20 million HD renovations
included refitting of equipment to broadcast WWE programming and global
pay-per-view programming in high definition on cable and satellite systems
around the world. The WWE also worked with NEP Supershooters to build two new
state-of-the-art production trucks, and will lease a custom transmission truck
designed for HD transmission.
    "We are very pleased with this news as we move to bring more native HD
programming to our network," said David Errington, Executive Vice President
and Co-COO, Score Media Inc. "Now hardcore WWE fans will be able to watch RAW
and SmackDown from their living rooms as if they had a ringside seat."

    RAW and SmackDown are the number 1 and number 2 most watched programs on
The Score. WWE programming reaches more than 1.5 million people each week in
Canada.
    Additional information on World Wrestling Entertainment, Inc. (NYSE:   WWE)
can be found at wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/

    Trademarks
    ----------
    All WWE programming, talent names, images, likenesses, slogans, wrestling
moves, and logos are the exclusive property of World Wrestling Entertainment,
Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and
copyrights are the property of their respective owners.

    Forward-Looking Statements
    --------------------------
    This news release contains forward-looking statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of 1995, which
are subject to various risks and uncertainties. These risks and uncertainties
include the conditions of the markets for live events, broadcast television,
cable television, pay-per-view, Internet, feature films, entertainment,
professional sports, and licensed merchandise; acceptance of the Company's
brands, media and merchandise within those markets; uncertainties relating to
litigation; risks associated with producing live events both domestically and
internationally; uncertainties associated with international markets; risks
relating to maintaining and renewing key agreements, including television
distribution agreements; and other risks and factors set forth from time to
time in Company filings with the Securities and Exchange Commission. Actual
results could differ materially from those currently expected or anticipated.
In addition to these risks and uncertainties, our dividend is based on a
number of factors, including our liquidity and historical and projected cash
flow, strategic plan, our financial results and condition, contractual and
legal restrictions on the payment of dividends and such other factors as our
board of directors may consider relevant.

    About Score Media Inc.
    ----------------------
    Score Media Inc. (TSX: SCR) is a media company committed to creating
consumer value through creative solutions, technology, and innovation in
response to sports fans' growing desire for increased participation in their
consumption of sports content. Score Media's main asset is The Score
Television Network, a national specialty television service providing sports,
news, information, highlights and live event programming, available across
Canada in more than 6.2 million homes. Score Media also operates Hardcore
Sports Radio, a satellite radio network available across North America on
SIRIUS Satellite Radio, and other interactive assets including theScore.com,
Score Mobile, and Score Poker.





For further information:

For further information: Media Contact: Gary Davis, (203) 353-5066;
Investor Contact: Michael Weitz, (203) 352-8642

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WORLD WRESTLING ENTERTAINMENT, INC.

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Score Media Inc.

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