Write. Erase. Repeat. - Players are 'Talkin Krazy' with the Launch of Reebok's Latest Basketball Kicks



    MONTREAL, Oct. 3 /CNW/ - Want to tell everyone what your game is all
about without saying a word? Now you can. Today Reebok launches its new ATR
'Talkin Krazy' performance basketball footwear, available exclusively at
Champs Sports stores. The shoe retails for $110.
    Reebok has taken "talking trash" to a whole new level with these kicks.
The Reebok ATR 'Talkin' Krazy' footwear features a dry-erase upper that allows
you to write your favorite message directly on the kicks. The Talkin Krazy is
sold with a dry erase marker, so it can easily be wiped clean to start again.
The skills to back up the talk... sold separately.
    To support the launch of the ATR Talkin Krazy, Reebok and Champs Sports
are teaming up on a national marketing campaign that incorporates retail,
print and digital advertising. The digital campaign is highlighted on the new
microsite, www.talkkrazy.com.
    "For as long as there have been basketball kicks, people have been
writing on them, but now the Talkin Krazy gives consumers the freedom to
express themselves in countless ways," said John Lynch, Vice President of U.S.
marketing for Reebok. "We are excited to work with Champs Sports on such a
ground-breaking footwear launch."
    "We are always looking for new and creative ways to generate excitement
for our product offerings," said Rob Brodersen, Vice President of Marketing,
Champs Sports. "Reebok's 'Talkin Krazy' line of footwear perfectly blends
technology with innovation resulting in a performance shoe that celebrates our
customer's individuality."

    About Champs Sports

    Champs Sports is a part of Foot Locker, Inc., an athletic specialty
retailer that operates approximately 3,700 stores in 21 countries in North
America, Europe and Australia. Through its Foot Locker, Lady Foot Locker, Kids
Foot Locker, Footaction and Champs Sports retail stores, as well as its
direct-to-consumer channel Footlocker.com/Eastbay, the company is the leading
provider of athletic footwear and apparel.

    About Reebok

    Reebok International Ltd., headquartered in Canton, Massachusetts, is a
leading worldwide designer, marketer and distributor of sports, fitness and
casual footwear, apparel and equipment. A subsidiary of the adidas Group, the
company operates under the multiple divisions of the Reebok brand, Reebok-CCM
Hockey and the Sports Licensed Division. For more information, visit Reebok at
www.reebok.com.




For further information:

For further information: Jessica Starkey, Reebok Public Relations, (514)
461-8478; Melissa Pardo, Champs Sports Public Relations, (212) 720-4186

Organization Profile

REEBOK CANADA INC.

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CHAMPS SPORTS

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