Wrigley Canada to bring a unique flavour to the 2010 Winter Games as Official Confectionery Supplier



    Wrigley associates ship product and a small taste of home to Canadian
athletes competing at the Beijing 2008 Olympic Games

    TORONTO, July 24 /CNW/ - Bound to sweeten the Olympic and Paralympic
story, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic
Winter Games (VANOC) today welcomed Wrigley Canada as the Official
Confectionery Supplier to the 2010 Winter Games. The agreement enables Wrigley
Canada to use 2010 Winter Games marks for promotional purposes for Wrigley
brands including Excel(R), Extra(R), Juicy Fruit(R), LifeSavers(R), Hubba
Bubba(R), Doublemint(R) and Freedent(R). As an Official Supplier, Wrigley
Canada also receives sponsorship rights for the Canadian Olympic team for
Beijing 2008, Vancouver 2010 and London 2012.
    Today's announcement was made from Wrigley Canada's Don Mills, Ontario
facility and was attended by Bruce Atherley, Wrigley's Vice President of North
American Confection Marketing and Canada General Manager; Dave Doroghy,
Director of Sponsorship Sales, VANOC; Hayley Wickenheiser, women's ice hockey
Olympic gold medallist; Paul Rosen, ice sledge hockey Paralympic gold
medallist; and more than 350 Wrigley Canada associates.
    "As a leading company with deep roots in Canada and world-class
confectionery brands, we are proud to join the Vancouver 2010 team," said
Atherley. "We are honoured to support our Canadian athletes and we look
forward to helping VANOC create a distinctly Canadian Olympic and Paralympic
experience in 2010."
    "For over 100 years, Wrigley has demonstrated a continuous commitment to
doing business the 'Wrigley way' - with trust, dignity and respect, values we
also share at VANOC," said John Furlong, VANOC Chief Executive Officer. "With
numerous innovative and flavourful brands and a good sense of fun, Wrigley
Canada will help us promote the Games to Canadians of all ages. We welcome the
Wrigley family to our team and thank them for their generous contribution,
which will help make the Games possible."
    To celebrate the announcement and as a token of its support of Canada's
athletes, Wrigley Canada and its associates are shipping flavourful favourites
such as Excel - the country's number-one selling gum - to the Canadian Olympic
team competing at the Beijing 2008 Summer Games. In addition to Wrigley
product, Wrigley Canada will also be sending an inspirational book written by
Canadians for Canadians, and a mini-sized bottle of one of Canada's favourite
condiments, maple syrup, which the athletes can enjoy themselves or share with
fellow athletes.
    Wrigley has identified a wide range of well-known and potential benefits
of chewing gum. The more established benefits such as those found in the oral
and dental health areas are supported by clinical studies by respected
scientists and dental organizations around the world. Recently, Wrigley has
begun to explore additional benefits in the areas of focus, alertness and
concentration, stress relief and weight management.

    ABOUT WRIGLEY

    Wrigley Canada opened its first factory in Toronto in 1910, and now
employs more than 700 associates across its operations in Toronto, Calgary and
Montreal. The Wm. Wrigley Jr. Company is a recognized leader in confections
with a wide range of product offerings including gum, mints, hard and chewy
candies, lollipops, and chocolate. The Company has global sales of
$5.4 billion and distributes its world-famous brands in more than 180
countries. Three of these brands - Wrigley's Spearmint(R), Juicy Fruit(R), and
Altoids(R) - have heritages stretching back more than a century. Other
well-loved brands include Doublemint(R), Life Savers(R), Extra(R),
Freedent(R), Hubba Bubba(R), Excel(R) and 5(TM).

    ABOUT VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic
Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
    VANOC's marketing program is focused on securing mutually rewarding
partnerships with shared values to generate sufficient revenue to host
successful Winter Games in 2010 and to leave a financial legacy for sport.
VANOC's Worldwide TOP Partners include Coca-Cola, Atos Origin, GE, McDonald's,
Omega, Panasonic, Samsung and Visa. VANOC's National Partners are Bell Canada,
Hbc, RBC Financial Group, GM Canada, Petro-Canada and RONA.
    VANOC's Official Supporters include Air Canada, BC Hydro, Bombardier Inc,
the British Columbia Lottery Corporation, Canadian Pacific, the Insurance
Corporation of British Columbia, Jet Set Sports, Ricoh Canada Inc., the Royal
Canadian Mint and Teck Cominco Limited. VANOC's Official Suppliers are 3M,
Aggreko, Aquilini Investment Group, Birks, Britco, Canada Post, Canwest
Publishing Inc., Dow Canada, EPCOR, Garrett Metal Detectors, General Mills,
Hain Celestial Canada, Haworth Canada, Millennium Development Corporation,
Nortel, Purolator, Saputo, Sleep Country Canada, Sun Microsystems of Canada,
The Globe and Mail, Tickets.com, TransCanada, Vancouver Airport Authority,
Vincor Canada, Weston Bakeries, Workopolis and Wrigley Canada.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: Wrigley: Catherine Smith, Edelman,
Catherine.Smith@edelman.com, (416) 979-1120 x306; Noor Marzook, Edelman,
Noor.Marzook@edelman.com, (416) 979-1120 Ext. 239; Brian Wright, Wm. Wrigley
Jr. Company, Brian.Wright@wrigley.com, (312) 645-3057; VANOC: Jason
Macnaughton, (778) 328-6734, jason_macnaughton@vancouver2010.com

Organization Profile

VANCOUVER ORGANIZING COMMITTEE FOR THE 2010 OLYMPIC AND PARALYMPIC WINTER GAMES

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VANOC

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