Worst Roads campaign put in park

THORNHILL, ON, April 20 /CNW/ - CAA South Central Ontario's (CAA SCO) annual Worst Roads campaign is on hiatus this year.

For the past eight years, the launch took place in August and the voting lasted six weeks. The aim this year is to update and improve the popular campaign while continuing to provide our voters with a voice.

"It just makes more sense to hold the campaign during the spring season, following the spring thaw when our roads are at their worst due to harsh winter elements," said Faye Lyons, Government Relations Specialist, CAA SCO.

This year, CAA SCO was faced with less than six months to plan and prepare for a spring campaign. "Timing is one of the reasons we are taking the year off from the campaign," added Lyons.

CAA SCO is also reaching out to our voters in order to gather feedback and improve the annual campaign. We still want to hear from drivers, cyclists and pedestrians about the transportation issues in your community that matter most to you. Voters can e-mail comments and concerns to worstroads@caasco.ca.

Last year CAA SCO introduced a new category; Top 20 Best Roads. Steeles Avenue took that honour and was named the Best Road in 2010. For seven years, Steeles Avenue made CAA's Top 20 Worst Roads list. For four of those years, Steeles Avenue topped that list.

"But the work is not over, more still needs to be done to keep our roads in good repair for future generations," said Lyons.

CAA South Central Ontario is a not-for-profit auto club offering insurance, travel, automotive care and roadside services. There are more than 1.8 million CAA members in South Central Ontario and 5 million members in Canada. We're more than Roadside Assistance. We're Life-side Assistance. Visit www.caasco.com.

SOURCE CAA South Central Ontario

For further information:

Media contact: Silvana Aceto, Media and PR Specialist, CAA SCO, sace@caasco.ca, Office: (905) 771-3194, Cell: (416) 209-4930 or Jeff LeMoine, Internal/External PR Specialist, jlem@caasco.ca, Office: (905) 771-4709, Cell: (416) 254-0641.

Follow CAA on Twitter @caasco for regular updates on wait times and other news and information.


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