WORLDWIDE LEADER IN PRESCHOOL CONSTRUCTION EXPANDS MEGA BLOKS LINE

MEGA Brands introduces all new preschool toys

MONTREAL and NEW YORK, Feb. 15 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB) showcases an exciting new line-up of Mega Bloks preschool construction toys at the 2011 American International Toy Fair in New York City.

The all new Mega Bloks collection offers a full line of innovative, fun and safe products that empower children to build their minds through play. Each toy in the range features all the elements that allow Mega Bloks to offer the world's best open-ended and creative preschool building experience; high quality blocks, engaging and charming characters as well as exciting themes.

"We're thrilled to launch our new line of Mom-approved, well-designed toys that promote active play, creative discovery, learning and growing," said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "Continuing a 25-year tradition, the 2011 collection encourages children's development throughout their preschool years, and offers parents a complete series of fully compatible toys that grow with their child."

Highlights from this year's Mega Bloks Preschool Construction toy launch include:

    <<
    - The 3-in-1 Build 'n Go Walker is designed to grow with your child as
      they progress from crawling to walking, and does triple duty as a
      wagon, walker and building platform;
    - The Tub Town Collection is a series of big storage containers filled
      with fun building blocks featuring classic play themes like farm,
      princess and dragons;
    - The Build'n Go Wagon includes loads of blocks, and features a building
      plate that can be mounted on the bin so kids can build and take their
      creations along with them.
    >>

For more information on Mega Bloks Preschool products, please visit MEGA Brands at the American International Toy Fair, booth # 1365 or http://www.megabrands.com.

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information. Follow us on Twitter @megabrands.

The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

SOURCE MEGA BRANDS INC.

For further information: or to book an appointment at New York Toy Fair: Amy Gregus, Communications Specialist, MEGA Brands, 514.333.5555 ext. 2507, agregus@megabrands.com

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