Worldwide hunt for The 39 Clues(TM), a groundbreaking multi-media book series from Scholastic, begins on September 9, 2008



    
         Interactive format combines reading, online gaming, and card
       collecting with first book by best-selling author Rick Riordan

    Movie rights to The 39 Clues(TM) series have been acquired by DreamWorks
                                   Studios
    

    TORONTO, Sept. 4 /CNW/ - Rick Riordan, the multi-award-winning author of
the bestselling Percy Jackson series, is the author of the first book in this
exciting new multi-platform global publishing program from Scholastic. Set for
a simultaneous international launch, The 39 Clues(TM) series promises to treat
readers to a multi-dimensional 21st century reading experience! The 39
Clues(TM) Book One: The Maze of Bones will be in stores September 9th.

    It starts with a story:

    What would happen if you discovered that your family was one of the most
powerful in human history? What if you were told that the source of your
family's power was hidden around the world, in the form of 39 Clues?
    At the reading of their grandmother's will, Dan and Amy Cahill discover
just that. After hearing this shocking information they are also handed a
choice - take a million dollars and walk away from this deep, dark family
secret... or get the first Clue and begin an international search for the
rest. Their choice takes them on the adventure of a lifetime - and the most
dangerous race against strangers, who are also... family. The hunt is on...

    
    Then we go beyond the book:

    -   Each reader is invited to visit www.the39clues.com, the interactive
        website, to become a character, join the search and compete for
        prizes! The online game goes live on September 9, 2008.
    -   $100,000 in prizes will be awarded to winning participants of the
        online game portion. There are many chances to win as the 10-book
        series unfolds over the next two years.
    -   Rick Riordan, who authored The Maze of Bones and who outlined the
        program's 10-book story arc, will be followed by a team of best-
        selling and acclaimed authors, including Gordon Korman,
        Peter Lerangis, Jude Watson and Patrick Carman. Readers can expect
        subsequent titles, which will continue the adventure of
        Amy and Dan Cahill, in bookstores every three months.
    -   Each book contains collectible cards which will reveal more
        information about the Clues and enhance the reading and online
        components! Additional card packs are also sold separately
        (The 39 Clues(TM) Card Pack No.1, $7.99), wherever the books are
        sold.
    -   DreamWorks Studios has acquired the movie rights from Scholastic
        Media to the multi-platform series. Scholastic Media President
        Deborah Forte will produce. Steven Spielberg is eyeing to direct.

                 The 39 Clues(TM) Book One: The Maze of Bones
                           Written by Rick Riordan
     ISBN-10: 0-545-06039-7/ISBN-13: 978-0-545-06039-4/$13.99 hardcover/
                               for ages 9-12/
                       Audiobook also available $21.99/
                           In stores September 9th!

             Watch for The 39 Clues(TM) Book Two: One False Note,
             written by Gordon Korman, on sale December 2, 2008.
    

    Scholastic Canada is the country's largest publisher and distributor of
children's books. Scholastic creates quality educational and entertaining
works for use in school and at home, including children's books, magazines,
and teacher materials. The Company distributes its products and services
through a variety of channels, including proprietary school-based book clubs
and school-based book fairs, retail stores, schools, libraries, and the
Company's Internet Site, www.scholastic.ca.





For further information:

For further information: Denise Anderson, Scholastic Canada, (416)
915-3518, danderson@scholastic.ca

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