Worldwide Debut of Stylish GE-Branded Digital Cameras Set for HSN on May 1



    TORRANCE, CALIF., April 30 /CNW/ - General Imaging, the worldwide
exclusive licensee for GE-branded digital cameras, today announced that HSN
will offer GE cameras in its lineup of products, featuring several models over
the next several months. GE cameras will appear on HSN beginning at 12 a.m.
tomorrow and continuing throughout the day.

    The May 1 debut on HSN (http://www.hsn.com/) marks the first time GE
digital cameras will be available to the public. GE cameras are expected to be
on store shelves later in May.

    "HSN, with its cable TV and Internet outlets, makes an excellent partner
for launching the GE line of cameras," said Hiroshi "Hugh" Komiya, Chairman &
CEO of General Imaging. "HSN reaches 89 million U.S. households through TV and
is the fourth-largest cable network in the U.S. We believe HSN provides an
extremely effective launch prior to products being available at major
retailers."

    On May 1 HSN will introduce the G1, GE's sleek, signature digital
point-and-shoot camera as "Today's Special." The G1 comes with 7-megapixel
resolution, 3X zoom and a 2.5-inch LCD screen.

    All eight GE cameras boast sleek and intuitive design, plus a host of
popular, advanced functions as standard features, including face detection,
image stabilization, red-eye removal, and panoramic stitching. For product
details on the whole line of GE cameras, go to
http://www.ge.com/digitalcameras.

    "The GE digital camera line is a very special product that we believe
will generate considerable interest with our viewers," said Sandy Conrad,
senior vice president with HSN. "Our shoppers will immediately recognize the
venerable GE brand for its long-standing reputation for quality and value.
These cameras live up to that brand promise."

    "The significance of our partnership with HSN is underscored by the fact
that May is National Photo month," said Rene Buhay, vice president of sales
North America for General Imaging. "This is a terrific opportunity and we look
forward to our debut with consumers on HSN. Shoppers will not be
disappointed."

    An independent new company based in Torrance, Calif., General Imaging
unveiled eight cameras on March 8 during PMA 07, the leading industry
photographic trade show in Las Vegas. More information about GE cameras is
available at www.ge.com/digitalcameras.




For further information:

For further information: New West Cary Willis, (502) 891-2550
cwillis@newwestagency.com

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