World Malaria Day (April 25th) Shines Spotlight on Canadian



    
    Firdaus Kharas' animated "Buzz & Bite" spreads information not
    malaria - will soon become world's largest PSA campaign
    

    OTTAWA, April 22 /CNW/ - Canadian Firdaus Kharas is a doctor, but not a
medical one, and his work is having just as significant an impact in the
prevention of malaria. Kharas is a creator, producer, educator and
humanitarian whose award-winning animated public service announcements -
featuring two funny, animated female anopheles mosquitoes, Buzz & Bite. These
insects have made him a world leader in the prevention of malaria infection.
    "Malaria is one of the most prevalent and easy to avoid diseases in the
world. We need to make a concerted effort to educate and to provide nets so
people in over 100 countries can avoid this debilitating disease," said
Firdaus Kharas, "It just takes pervasive information campaigns through
vehicles that are easily understood by all and in all languages. Animation is
certainly a way to reach broad audience effectively and efficiently.
    April 25th is World Malaria Day which aims to bring attention to the
disease that can be found in more than half the world's countries affecting 40
per cent of the world's population. 500 million people are infected and a
million will die from malaria each year.
    Firdaus developed the Buzz & Bite PSA series of 30 animated spots in
order to use humour to educate viewers on the causes and prevention of
malaria, particularly by stressing the use of bed-nets. Since its spring 2008
launch, the series has been adapted into 22 languages, from Amheric to
Tagalog. The success of the spots has brought in requests from many countries
for more language adaptations. By the end of 2009, there will be 1,400 spots
in circulation in more than half the countries with malaria, making it the
world's largest PSA campaign on any subject.
    Kharas has been referred to in the media as a "world renowned" director
and producer of animation, film and television media. He refers to himself as
"the guy who is trying to save lives through mass communication"!
    Firdaus is available to discuss his unique approach and the effect of his
work in helping to eradicate malaria. For more information, visit
www.kharas.ca





For further information:

For further information: Paul Tyler, GoldFenix Communications, (905)
235-7285, pt@goldfenixcom.ca; Vicki Ollers, GoldFenix Communications, (416)
822-2288, vo@goldfenixcom.ca

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FIRDAUS KHARAS

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