WORLD JUNIORS Final Golden for TSN: 3.7 Million Viewers Deliver Most-Watched Broadcast of All Time



    
    -   Canada-Sweden Game is Top Rated Program on Canadian Television
        in 2008-09 Season -

    -   Total Combined Viewership on TSN and RDS is 4.3 Million -
    

    TORONTO, Jan. 6 /CNW/ - Team Canada's gold medal victory at the 2009 IIHF
WORLD JUNIOR CHAMPIONSHIP last night has made ratings history for TSN as the
most-watched broadcast of all time on the network. Preliminary overnight data
reveals 3.7 million viewers watched Canada take its fifth consecutive gold
medal in a 5-1 victory over Sweden. The audience surpassed TSN's previous
audience high of 3.5 million viewers for the gold medal game at the 2003 IIHF
WORLD JUNIOR CHAMPIONSHIP in Halifax.
    The 2009 IIHF WORLD JUNIOR CHAMPIONSHIP gold medal game on TSN is the
most-watched program ever on a Canadian specialty channel and is also the
most-watched program overall across all Canadian television this broadcast
season. Audience levels for the game peaked at 4.7 million viewers at 9:58
p.m. ET, as Team Canada celebrated its victory in Ottawa.
    With 602,000 viewers, RDS also had a record IIHF WORLD JUNIOR
CHAMPIONSHIP audience for the gold medal game. TSN and RDS's total combined
viewership for the game was a record 4.3 million. The game was watched in
whole or in part by 9.3 million Canadians, or nearly 30% of the country's
population.
    Overall, the 2009 IIHF WORLD JUNIOR CHAMPIONSHIP in Ottawa has been the
most successful tournament ever for TSN. The network averaged 1.7 million
viewers over Team Canada's six games (four preliminary round games, one
semifinal game and the gold medal final), surpassing the previous high of 1.6
million in the 2006 IIHF WORLD JUNIOR CHAMPIONSHIP in Vancouver by 5%.
    A total of 29 IIHF WORLD JUNIOR CHAMPIONSHIP broadcasts on TSN have now
topped more than one million viewers. TSN has been televising the IIHF WORLD
JUNIOR CHAMPIONSHIP since 1991, and eight of the top 10 programs of all time
on TSN have been IIHF WORLD JUNIOR CHAMPIONSHIP broadcasts.
    TSN.ca also scored big with Team Canada's gold medal win with an
additional 100,000 viewers watching live streams of the championship game
online.
    TSN's 2009 IIHF WORLD JUNIOR CHAMPIONSHIP coverage was once again led by
the veteran play-by-play team of Gord Miller and Pierre McGuire, who were in
the broadcast booth for all of Team Canada's games. TSN's James Duthie and
Hockey Insider Bob McKenzie delivered extensive tournament analysis throughout
TSN's pre- and post-game shows. Rounding out TSN's World Junior coverage were
rinkside reporter James Cybulski and SPORTSCENTRE's Brent Wallace.
    TSN's holiday hockey tradition returns in December as Team Canada goes
for a sixth-consecutive gold medal at the 2010 IIHF WORLD JUNIOR CHAMPIONSHIP.
Beginning on December 26, TSN returns to the site of its first IIHF WORLD
JUNIOR CHAMPIONSHIP when the tournament kicks off in Regina and Saskatoon.
    TSN and TSN2's 2008-09 Hockey Canada broadcast schedule includes a total
of 13 national and international hockey events, featuring the B.C. World Cup
Sledge Hockey Championship from UBC Thunderbird Arena in Vancouver. TSN2 will
have live coverage of the tournament's championship game on Sunday, March 1 at
8 p.m. ET.

    
    (*)Source:  BBM Nielsen Media Research and exclude pre- and post-game.

    TSN
    ---
    
    TSN, a division of CTVglobemedia, is Canada's Sports Leader. Setting the
Canadian sports broadcasting standard, TSN was voted the No. 1 source for
sports coverage and news by sports fans across the country(*). TSN's
comprehensive broadcast schedule features SportsCentre, the NHL and first
three rounds of the Stanley Cup Playoffs; International Hockey including the
IIHF World Junior Championship; the Olympic Games through 2012; CFL including
the Grey Cup; NFL including Sunday and Monday Night Football; PGA TOUR and all
four golf Majors; Blue Jays baseball; Raptors basketball and the NBA Finals;
Season of Champions Curling; Auto Racing including NASCAR, Formula One and
IRL; Tennis and all four Grand Slam events; EURO 2008 and UEFA Champions
League Soccer; and HBO World Championship boxing. TSN HD offers more sports
coverage, more hours and more events in High Definition than any other network
in Canada. TSN is available in 9 million households. TSN's programming and
news content is also available online at TSN.ca.

    (*)2007/2008 Roper Reports Canada





For further information:

For further information: Greg McIsaac, (w) (416) 332-5180, (c) (416)
458-3591, gmcisaac@tsn.ca; Chobi Liang, (w) (416) 332-7584, (c) (416)
859-4738, cliang@tsn.ca; Simon Bassett, (w) (416) 332-7599, sbassett@tsn.ca


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