Working Families Asks Ontarians to Submit their Ads for Election 2007



    TORONTO, Sept. 18 /CNW/ - Working Families, an independent organization
concerned with giving a voice to working women and men is giving Ontarians a
chance to have their say in this election and share it with others online and
on television. Patrick Dillon, spokesperson for the group announced that
Working Families would hold an online contest to help select an ad for
broadcast across Ontario during the provincial election. This will be the
first time in Canada that a political ad created for the Internet will be
chosen and aired on commercial television. "This is an important election and
we want Ontarians to participate and the Internet is one of the best ways of
doing that. We're calling our contest You Decide and letting Ontarians decide
which ad they want to see," said Dillon.
    The contest is open to Ontarians eighteen years and older and invites
them to submit a 24 second broadcast quality ad on the theme of "You Decide".
Ads must follow guidelines posted on the website www.workingfamilies.ca. Three
ads will be selected and the public will be invited to vote on them. The
winning ad will be placed in rotation with a value of up to $100,000 worth of
commercial airtime.
    "We believe that there are a lot of creative people in our province that
can create a message that will resonate with Ontarians," said Dillon. "You
Tube, Jump Cut and others have demonstrated the power of social networks on
the Internet to effect political change. We want to harness that energy right
here in Ontario."
    Entries can be submitted at the workingfamilies.ca website until midnight
September 21, 2007. Voting will take place from September 22, 2007 until
midnight September 25, 2007 and the winning ad will be announced on
September 26, 2007.





For further information:

For further information: Patrick J. Dillon, (416) 347-8245

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