Wolverine World Wide, Inc. Announces Acquisition of Cushe Footwear Brand



    ROCKFORD, Mich., Jan. 8 /CNW/ -- Wolverine World Wide, Inc. (NYSE:   WWW)
announced today the acquisition of the Cushe (pronounced "cushy") footwear
brand, a move that will drive new global opportunities and leverage the
strength of Wolverine's proven business model and operating infrastructure. 
Terms of the transaction were not disclosed.
    Cushe is an exciting brand that is early in its lifecycle, having
launched its initial collection in 2005 in the United Kingdom.  The Cushe
brand is founded in relaxed, design-led footwear for active men and women. 
Cushe combines the energy and optimism of action sports with the global need
for unique, comfortable footwear.  The result is a fresh footwear brand
focused on young consumers - with products ranging from sport casuals to
sandals - that has successfully established distribution in premiere accounts
in the United Kingdom and 20 other countries.
    Cushe was founded by Martin Dean, a talented entrepreneur and designer.
Martin has served as a key design resource to Wolverine World Wide as both an
employee and an outside designer for many years, and has made significant
contributions to collections for Merrell, CAT footwear and Patagonia footwear.
As part of the acquisition, Martin will be joining Wolverine World Wide as
Creative Director for Cushe and also will be leading the Company's newly
formed "London Design Nest."  Cushe will become part of the Hush Puppies Group
and will report to Mark Neal, President of our global Hush Puppies business.
    "We are extremely pleased to add the Cushe brand to our already-strong
portfolio of lifestyle brands," commented Blake Krueger, Wolverine's Chief
Executive Officer and President.  "Cushe's fresh product, outstanding design
and connection to younger consumers seeking comfortable footwear are
compelling and create a unique brand opportunity.  While current sales are
modest at less than 100,000 pairs annually, we believe the Cushe brand has
tremendous untapped potential. We are also excited that Martin Dean will be
joining the Company to drive the product and marketing for Cushe and to
provide design excellence to all of our brands as head of our London Design
Nest.  Cushe is precisely the kind of brand that will benefit from Wolverine's
established global infrastructure and brand building expertise, and we expect
it to become a significant contributor in our global portfolio in the coming
years."
    With a commitment to service and product excellence, Wolverine World
Wide, Inc. is one of the world's leading marketers of branded casual, active
lifestyle, work, outdoor sport and uniform footwear and apparel.  The
Company's portfolio of highly recognized brands includes: Bates(R), Cushe(R),
Hush Puppies(R), HYTEST(R), Merrell(R), Sebago(R) and Wolverine(R).  The
Company also is the exclusive footwear licensee of popular brands including
CAT(R), Harley-Davidson(R) and Patagonia(R). The Company's products are
carried by leading retailers in the U.S. and globally in nearly 200 countries
and territories. For additional information, please visit our website,
www.wolverineworldwide.com.
    This press release contains forward-looking statements, including those
relating to the successful integration and development of the Cushe business.
In addition, words such as "estimates," "expects," "intends," "should,"
"will," variations of such words and similar expressions are intended to
identify forward-looking statements. These statements are not guarantees of
future performance and involve certain risks, uncertainties and assumptions
("Risk Factors") that are difficult to predict with regard to timing, extent,
likelihood and degree of occurrence. Therefore, actual results and outcomes
may materially differ from what may be expressed or forecasted in such
forward-looking statements.  Risk Factors include, among others:  the
Company's ability to successfully integrate and develop the Cushe brand and
business; changes in duty structures in countries of import and export
including anti-dumping measures in Europe with respect to leather footwear
imported from China and Vietnam and safety footwear imported from China and
India; trade defense actions by countries; changes in consumer preferences or
spending patterns; cancellation of orders for future delivery; changes in
planned customer demand, re-orders or at-once orders; the availability and
pricing of foreign footwear factory capacity; reliance on foreign sourcing;
regulatory or other changes affecting the supply of materials used in
manufacturing; the availability of power, labor and resources in key foreign
sourcing countries, including China; the impact of competition and pricing;
the impact of changes in the value of foreign currencies, including the
Chinese Yuan, and the relative value to the U.S. Dollar; integration and
operation of newly acquired and licensed businesses; the development of new
initiatives; the development of apparel; retail buying patterns; consolidation
in the retail sector; changes in economic and market conditions; acts and
effects of war and terrorism; weather; and additional factors discussed in the
Company's reports filed with the Securities and Exchange Commission and
exhibits thereto. Other Risk Factors exist, and new Risk Factors emerge from
time to time that may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, investors should not place undue reliance on forward-looking
statements as a prediction of actual results.  Furthermore, the Company
undertakes no obligation to update, amend or clarify forward-looking
statements.




For further information:

For further information: Christi Cowdin, +1-616-866-6271 Web Site:
http://www.wolverineworldwide.com

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WOLVERINE WORLD WIDE, INC.

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