TORONTO, June 18 /CNW/ - While online search is fast becoming the
dominant way customers find, compare and eventually buy products and services,
most businesses give little thought to whether they are easy or hard to find
on the Internet.
"At this very moment, customers are online searching for your product and
it is in your control whether they find you or your competitor," said Scott
Wilson, president of RankHigher.ca, a North American leader in the field of
search engine optimization (SEO).
On June 16, Wilson was a headline speaker at PROFIT Magazine's Profit 100
annual conference in Toronto, where he detailed what companies can do to
ensure search engines - and customers - find them, rather than their
competitors through proven SEO techniques.
"There are over two billion searches a day and 90% of people use online
search engines," says Wilson. "Most importantly, there are thousands searching
for what you sell but probably are not finding you right now."
Over the last five years, RankHigher.ca, which carries out SEO work for
Fortune 500 companies in the U.S. and Canada, has conducted scientific
research to determine how Google organizes information on the Internet and
ensure that their clients are up near the top of Google search results. "If
they don't find you on the first page of Google, you will lose that customer,"
Wilson told PROFIT's audience. "If you think people will just automatically
find your fabulous website in a world of more than a billion pages, you could
lose millions of dollars. What's at stake here isn't just new revenues, but
your very company."
Wilson told executives at the PROFIT conference that unlike traditional
marketing - defined by the famous saying "Half is wasted, I just don't know
which half" - Internet marketing based on SEO principles is precise and
"Marketing based on Internet searching isn't about demographics, it's
about keywords," he said. "When someone keys in `digital SLR cameras,' you
know right away they want to buy a digital SLR camera. They're defined by
their desire, not their demographics."
Wilson ended his presentation on SEO techniques that can be put to work
immediately with a plea for PROFIT's audience to learn more about Search
Engine Optimization. "Get online. Google SEO. Talk to your people. Talk to us.
Get comfortable with the concepts and the words."
"Think of all of those customers out there who are finding your
competitors today, who will find you tomorrow."
For further information:
For further information: To speak to Scott Wilson about where Search
Engine Optimization is headed or the simple steps businesses can take to
improve their visibility on the Web through SEO marketing, contact him at:
(289) 288-4144 (direct), (289) 259-8059 (cellular), firstname.lastname@example.org,
RankHigher.ca, 3350 South Service Road, Burlington, Ont., Canada