With Metro, the savings go on for aisles: More savings on more products



    The leader in the Quebec food industry is offering three programs to help
    Quebecers save on quality products

    MONTREAL, Feb. 12 /CNW Telbec/ - In order to give its customers more
value for their money, Metro is offering three programs to help customers save
without compromising on quality and variety:

    - Red Flag Value Program
    - Selection - Compare. Save.
    - Irresistibles - Excellence at an exceptional price.

    "Given the current state of the economy, Metro is assuming the lead in
the food industry by taking action to help customers save in every way
possible," says Serge Boulanger, Vice-President, Marketing, Metro Inc.
    With the Red Flag Value program, the savings go on for aisles with lower
prices on thousands of products in all categories and throughout our 222 Metro
supermarkets across Quebec. To know more on the items covered by the program,
customers can refer to Metro's weekly flyer, the metro.ca site and the free
Metro newsletter.
    In addition, the Metro newsletter gives numerous opportunities for
customers to save, with a personalized menu every week which contains a wealth
of money-saving tips and information on how to prepare affordable meals.
    Metro's private label brands Selection and Irresistibles continue to
offer premium quality without premium price, which is why Metro is mounting a
large-scale promotional program to help its customers easily identify these
high-quality products, priced 10 to 15 and even 30 % lower than national
brands.
    "All these initiatives prove the extent to which Metro is assuming its
role as leader in the Quebec food industry."

    Metro Inc.

    With annual sales of close to $11 billion and more than 65,000 employees,
Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and
Ontario, where it operates a network of almost 600 grocery stores under
several banners, including Metro, Metro Plus, A&P, Loeb, Super C and Food
Basics as well as 250 pharmacies under the Brunet, Clini Plus, The Pharmacy
and Drug Basics banners.




For further information:

For further information: Marie-Claude Bacon, Director, Corporate
Affairs, Metro Inc., (514) 643-1086, mbacon@metro.ca


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