With Lulu.Com, a Picture is Worth a Thousand Words and Perhaps Thousands of Dollars to Creators



    Multi-year agreement with Getty Images announced

    TORONTO, April 19 /CNW/ - Lulu.com, the premier online marketplace that
provides a platform to create, buy, sell and control digital content on
demand, announces a multi-year agreement with Getty Images, the world's
leading creator and distributor of visual content. Beginning summer 2007,
authors, creators and organizations will have access to portions of Getty
Images' royalty-free collections to enhance and monetize their original works
while protecting and compensating copyright holders.
    Getty Images' collections offer a diverse range of concepts and subject
matter including business, education, healthcare, nature and travel. New
content will be added on a continuing basis to ensure Lulu.com users have the
freshest and most relevant imagery. All images are available under a flexible
royalty-free licensing model on a per image, per use basis. Every time an item
containing a licensed image is sold at the Lulu.com Marketplace, the usage fee
for the image is included in the selling price and collected from the buyer.
    "Creators of all sorts, from companies, to authors, to hobbyists, to
non-profits have been looking for higher quality images to incorporate into
their creations whether these are technical manuals, novels, photo books or
calendars," said Canadian Bob Young, CEO of Lulu.com. "Our partnership with
Getty Images will empower Lulu creators to not only have access to this
content, but to use it to make their creations more marketable."
    "Getty Images is committed to providing all creative professionals in all
segments and markets the broadest range of visual content available for use
across all platforms," said Duncan Beard, Sales Director, Channel Sales at
Getty Images. "As a content partner with Lulu.com, we are excited to broaden
the visibility of our world-class imagery to an entirely new group of creative
professionals while ensuring protection from unauthorized use."
    Lulu.com's proprietary system for protecting licensed imagery through the
creative process by marrying the high resolution image to the created work
just prior to production is an innovative approach to resolve many of the
digital rights management issues users are challenged with today. The
advantage of the alliance between Lulu and Getty Images empowers individuals
with tools previously made available only to corporations and/or publishers.
    Available Lulu products will include: cover gallery, typesetting
functionality to place images within books, photo books and calendars.

    About Lulu.com: Lulu.com is the premier marketplace for new digital
content on the Internet, with over 200,000 recently published titles, and more
than 5,000 new titles added each week, created by people in 80 different
countries. With just over one million registered members, Lulu is changing the
world of publishing by enabling the creators of books, video, periodicals,
multimedia and other content to publish their work themselves with complete
editorial and copyright control. Lulu empowers these individuals and
corporations to create high quality content products to sell directly to their
customers and the rest of the Lulu.com marketplace. With storefronts provided
as well as other marketing assistance, creators are fully supported to profit
from their work. With Lulu offices in the US, Canada and Europe, Lulu
customers can reach the globe.





For further information:

For further information: visit www.lulu.com or contact: Laura Cochrane,
LexPR Canada, (416) 542-9140 x3361, lcochrane@lexpr.com

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