With Alsace Wines, Cheers to the cause! - Alsace Wines to support Second Harvest's mission



    TORONTO, April 19 /CNW Telbec/ - Alsace wines are pleased to announce
their community commitment campaign with Second Harvest. Starting April 29,
Alsace wines will offer, to Second Harvest, $2 per purchased bottle of wine in
50 participating LCBO stores in Toronto & Greater Toronto area.
    For the consumers, it is a great opportunity to discover the variety of
Alsace wines available on the market, and, at the same time, to contribute to
community wellbeing. To make sure they do not miss the chance to do so,
consumers will be able to easily recognize Alsace wine bottles when entering
LCBO stores, as all the bottles will be decorated with orange necktags. The
fundraising campaign will be held until May 26.
    It is not surprising to hear that Alsace wines are active donors to this
cause. Indeed, contributing to ensure that all Torontonians have food is an
essential gift that Alsace wines wish to provide.
    As part of their contribution, on June 10th, Alsace Wines will also act
as great donors and sponsors at Toronto Taste, Second Harvest's annual summer
fundraiser known to be one of the most anticipated culinary events in Toronto.
(Which will take place at the Japanese Canadian Cultural Centre -
www.jccc.on.ca)
    Alsace wines invite all LCBO customers to purchase an Alsace bottle
during the time of this campaign.

    Cheers to the cause!

    About Alsace Wines

    Since 1963, the Alsace Wine Council, Conseil interprofessionnel des vins
d'Alsace (CIVA), aims at increasing the awareness of Alsace Wines in France,
and throughout the world. The council develops its mission around four main
fields: statistics and economic activities, communication marketing actions,
documentation, and technical assistance (R&D linked to Alsace wine quality).

    About Second Harvest

    Every day, Second Harvest picks up donated fresh food, which would
otherwise go to waste, and delivers that food to 240 social service programs
in Toronto. Second Harvest currently provides food for about 13,000 meals a
day to children in breakfast programs, seniors on fixed incomes, women fleeing
domestic abuse, psychiatric patients, homeless people, and many others who
have fallen on hard times. www.secondharvest.ca




For further information:

For further information: Cynthia Joyal, Sopexa Canada, 1-866-288-5802,
cynthia.joyal@sopexa.com; Valérie Jolivet, Sopexa Canada, 1-866-288-5802,
valerie.jolivet@sopexa.com

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