WineOnline.ca To Become Canada's First National Wine Retailer



    In its quest to become Canada's premiere wine source, WineOnline.ca has
    acquired a substantial investment from Trialto Wine Group Ltd.

    TORONTO, Feb. 13 /CNW/ - On January 31, 2008, WineOnline.ca signed off on
a groundbreaking agreement with Trialto Wine Group Ltd. The two companies have
created an alliance with a common goal to offer premium wine to consumers
across Canada.
    Since 2004, WineOnline.ca has satisfied wine consumers in Ontario and
Nova Scotia marketing the finest selections of premium wine the world has to
offer. The very first of its kind, WineOnline.ca is the only multi-provincial
online wine retailer in Canada. The company now adds Alberta, British
Columbia, and soon Quebec to its growing list of markets.
    The once small entrepreneurial business, co-founded by Toronto-based
Aaron Bick, has seen 1000% growth since its inception in 2004, doubling its
sales each year. The company offers quality-focused wines from both large and
small wine producers. Most WineOnline.ca products are exclusive to the brand
and are not sold in other retailer outlets.
    With a significant investment from Trialto Wine Group Ltd. based out of
Vancouver, BC, WineOnline.ca will work with Trialto in the expansion of the
WineOnline.ca brand across Canada. Within 60 days, WineOnline.ca will have
distribution in Alberta. In six months, products and services will be
available to BC and Quebec markets. In 2009, WineOnline.ca will be Canada's
premiere wine source with coverage in virtually all provinces in Canada.
    Bick sees this newly developed relationship as a natural evolution of the
brand, "We've been in talks with the Trialto Wine Group for some time. It is
at this moment now that we will take the brand to a new phase making
WineOnline.ca a fully national and household name."
    Named one of Profit 100 Canada's Fastest Growing Companies "The Next 100"
in 2004, 2005, and 2006, CEO Robert A. Bevis of Trialto looks to this
relationship to help grow the Trialto portfolio of products, "We have worked
since 2001 to become Western Canada's most successful marketer of premium
wine. Looking to maintain our position as one of Canada's fastest growing
companies, Trialto embraces this new opportunity with WineOnline.ca with
excitement and anticipation."
    WineOnline.ca and Trialto Wine Group Ltd. look forward to brand
expansion, company development and national product availability making
premium wine accessible to all Canadians online.

    For more information connect to WineOnline.ca.

    About WineOnline.ca

    WineOnline.ca was launched in May 2004 with the goal of making quality
wines more accessible to wine lovers. Starting with the Ontario marketplace,
and now expanded into Nova Scotia (with other provinces soon to follow), we
take great pride in the quality of our products and services, and ultimately,
satisfying our customers at every available opportunity.

    About Trialto Wine Group Ltd.

    Created in 2001, Trialto is an investment and management services company
specializing in the premium wine business. With year over year growth
averaging 40%, combined with solid financial backing and the most professional
operations in the business, the Trialto Group has moved to the lead of the
premium wine sector. More information on the company can be found at
www.trialto.com





For further information:

For further information: Lotus Leaf Communications, Julia Che,
julia@lotusleaf.ca, (416) 928-1978

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