Wine Rack Uses Chase Paymentech Gift Cards to 'Please Every Palate' During the Holidays



    
    Easy gift solution of $25 and $50 cards to be sold in retail stores
    throughout Ontario
    

    TORONTO, Nov. 13 /CNW/ -- Wine Rack, the neighbourhood wine shop of
choice in Ontario, has announced a new gift card program powered by Chase
Paymentech.
    Starting today, customers can buy prepaid gift cards in $25 and $50
denominations at any Wine Rack store throughout Ontario. The cards work on
standard point-of-sale terminals and can be redeemed for the full or partial
dollar value on the card.
    Gift cards have become the preferred gift option for consumers,
surpassing traditional items like apparel, music and electronics. For the 2007
holiday season, 69 percent of shoppers planned to give gift cards, and 39
percent say they would rather receive a gift card than merchandise, according
to research by Deloitte. Wine Rack gift cards are designed to appeal to
holiday shoppers who want to give the perfect gift to the wine lovers in their
lives.
    "Our aim in offering these gift cards is to please every palate," said
Susan Mainella, Director of Marketing, Wine Rack. "The cash value of these
cards allows our customers to sample almost any wine and accessory items we
sell. They're also ideal for bringing new and repeat customers through our
doors, to see what we have to offer during the holiday season."
    "Not only are gift cards a popular item with consumers, but they have a
proven positive impact, in the form of sales lift and increased customer
loyalty, for the merchants who offer and accept them," said Sam Jawad,
President, Chase Paymentech, Canada. "We're pleased to help Wine Rack make
their customers' shopping experience as convenient as possible."
    
    About Wine Rack
    
    Wine Rack is the neighbourhood wine shop of choice in Ontario, offering
an excellent selection of quality Ontario wines (Inniskillin, Jackson-Triggs,
Naked Grape, Sawmill Creek, etc.) and great service in a comfortable and
friendly environment. With over 160 conveniently located wine boutiques
throughout the province, Wine Rack helps customers select the perfect wine,
whether it's for party planning, great gift ideas, for a special occasion or
meal. Wine Rack is an operating division of Vincor Canada, a Constellation
company. Learn more at http://www.winerack.com.
    
    About Chase Paymentech Solutions
    
    In Canada, Chase Paymentech Solutions is headquartered in Toronto,
Ontario and is an affiliate of Chase Paymentech Solutions, LLC. As a leading
payment processor and a single source for debit and all major credit cards,
the company offers a full suite of advanced payment solutions, including
point-of-sale and wireless terminals, electronic gift card programs and secure
e-commerce capabilities. Learn more at http://www.chasepaymentech.ca
    Chase Paymentech Solutions, LLC, headquartered in Dallas, Texas, is the
world's largest merchant acquirer for businesses accepting payments via point-
of-sale, hospitality, Internet, catalogue and recurring billing. The
privately-held company is an end-to-end processor for merchants of all sizes
and industries. The company processed approximately 18.2 billion transactions
in 2006, with more than $660.6 billion in annual bankcard and debit volume.
Chase Paymentech's customer base includes more than 600,000 merchants, with
nearly 1 million locations across Canada, the United States and around the
world.




For further information:

For further information: Ron Pasternak of Wine Rack, +1-905-564-6900, 
ron.pasternak@vincor.ca; or Sam Jawad, President of Chase Paymentech 
Solutions, Canada, +1-416-940-6250 Web Site: http://www.winerack.com         
        http://www.chasepaymentech.ca

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