WINDSOR, ON, Oct. 4 /CNW/ - The Windsor, Essex County and Pelee Island
Convention and Visitors' Bureau received a bronze medal for Best Advertising
Strategy at the Ontario Tourism Marketing Awards last night. The award
recognizes the bureau's "Feel Free" campaign, aimed at attracting visitors by
promoting a passport-free, smoke-free and hassle-free destination.
"This campaign effectively dispelled the misconceptions around passport
requirements for U.S. visitors and perceived delays at the border, and
successfully promoted the area's smoking ban as a positive attribute," said
Robin Garrett, President and CEO of the Ontario Tourism Marketing Partnership
(OTMPC), which administers the awards.
The winners of the third Ontario Tourism Marketing Awards were announced
during the province's two-day tourism marketing summit, held in Ottawa.
The awards recognize marketing campaigns and news stories that
successfully promote the province as a must-see destination. Nominations were
open to all organizations or individuals in the tourism hospitality industry
operating in Ontario. The categories covered key sectors within the tourism
industry including travel trade, industry, journalism and photography. OTMPC
Chair William Duron acted as master of ceremonies during the awards
"Congratulations to Windsor, Essex County and Pelee Island Convention and
Visitors' Bureau for its creative ad campaign which helped attract U.S.
visitors by suggesting "three easy escapes" to a great Ontario destination
that is only a short drive from the border," said Duron.
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For further information:
For further information: Amalia Kyriacou, Ontario Tourism Marketing
Partnership Corporation, (416) 314-6590, (647) 271-0532 (cell); Gary Wheeler,
Ministry of Tourism, Communications Branch, (416) 325-8391