Will Wal-Mart Customers Predict Canada's Next Stanley Cup Champions?



    Wal-Mart Canada merchandise sales, customer polls reveal hockey's most
    loyal fans

    MISSISSAUGA, ON, April 19 /CNW/ - An ongoing poll at www.walmart.ca and
store sales data show that Vancouver Canucks fans lead Canadian team
supporters for optimism and team-logo merchandise bought at Wal-Mart stores
nationwide.
    With more than 800 responses to the question "What Canadian team are you
pulling for in the playoffs?" forty-eight per cent of respondents chose the
Canucks; thirty per cent are supporting the Ottawa Senators; and twenty-two
per cent picked the Calgary Flames. The poll is ongoing.
    Wal-Mart's merchandise sales data indicate Canucks fans are also most
likely to wear their team's logo. Sales of Canucks licensed apparel and
merchandise - from tee-shirts and jerseys, to ball caps and runners - lead the
pack.
    Senators fans lead as the most loyal fans among a different crowd. Sales
data for kids' jerseys suggest a popularity and team spirit among the younger
generations. In fact, Senators kids' jerseys are outselling Flames kids'
jerseys nearly two to one.
    Flames fans dominate when it comes to sales of NHL collectibles and
memorabilia. Items such as miniature helmets, replica pucks and miniature
hockey sticks supporting the Calgary team are popular with their fans, and
sales data indicates a thirty-five per cent lead over their next closest
challenger, the Canucks' collectibles.

    
    NHL hockey items available in select stores include:

         NHL tee-shirts                                $ 8.88 to $12.96
         NHL jerseys                                   $29.96 to $99.96
         NHL ballcaps                                  $12.96
         NHL kids' runners                             $19.92
         NHL kids' jerseys                             $22.22 to $25.55
         NHL light switch                              $ 5.95
         NHL mini collector's helmet                   $19.67
         NHL collector's hockey sticks                 $ 9.77
         NHL baby carrier covers                       $17.97
         NHL crib set                                  $49.97
         NHL bibs                                      $4.77
    

    About Wal-Mart Canada Corp.

    Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart
Canada operates a growing network of 277 Wal-Mart discounts stores, seven
supercentres and six SAM'S CLUB locations. Since 2000, more than 100 Canadian
communities have lobbied or petitioned to have a Wal-Mart store built in their
towns. Every week in Canada, Wal-Mart raises and contributes over $290,000 to
Canadian charities. Last year alone, the company raised and donated more than
$15 million to charities across the country. Throughout Canada, Wal-Mart
employs over 70,000 Canadians and has been consistently ranked one of the best
companies to work for in Canada by international human-resources firm Hewitt
Associates and Report on Business Magazine. A 2006 Synovate survey showed that
80 per cent of Canadians with a Wal-Mart store in their community are glad
we're there.

    Editor's note: Figures reflect poll results as of Thursday, April 19,
    2007, 7 a.m. eastern




For further information:

For further information: Christi Gallagher, (905) 821-2111, ext. 4042


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