WiderFunnel becomes Canada's first authorized consultant for Google Website Optimizer



    Canadian marketing firm helps turn more website visitors into customers
    and subscribers

    VANCOUVER, Oct. 23 /CNW/ - Vancouver, BC-based WiderFunnel Marketing is
the first and, to date, the only Canadian authorized consultant for Google
Website Optimizer(TM) (http://services.google.com/websiteoptimizer/), a new
program that simultaneously tests combinations of website content (text and
images) to determine which features yield greater customer satisfaction and
ultimately greater sales. It's a tool web marketers and online retailers, even
those with already high traffic volumes, have been waiting for for years.
    "Whatever the product is, when you're selling online, the only measure of
success is your conversion rate," says WiderFunnel Co-founder Raquel Hirsch,
one of Canada's most respected marketers, with over 20 years of senior
marketing experience in traditional and electronic marketing. "You can have a
million visitors a month, but if they're not transacting, or clicking where
you want them to, you've wasted your money getting them to your site."
    While Google Website Optimizer is available free online, the key to
maximizing its benefits lies in being able to skillfully analyze its reports
and having the marketing and customer relationship management experience to
know which site-content changes are worth testing so that customers will use a
site the way the business wants them to. That's where the benefits of using a
Google Website Optimizer Authorized Consultant come in.
    "We have stringent requirements for our authorized consultants," said Tom
Leung, Business Product Manager for Google Website Optimizer. "They have to
have a strong track record in planning, executing and troubleshooting website
tests. WiderFunnel is the first Canadian company to meet our admissions
requirements, and they share our overall vision for the power of testing and
performance marketing."
    WiderFunnel Marketing was founded by Raquel Hirsch and Chris Goward.
Together, the pair share over 30 years of senior marketing experience, a Gold
CMA award, and a long list of leading clients including Tourism British
Columbia and some of the fastest growing high tech, eCommerce and affiliate
marketing companies in North America. By giving clients the ability to
simultaneously test hundreds of versions of their site, WiderFunnel increases
their ROI from online advertising investments while lowering their customer
acquisition and online transaction costs.
    "Knowing how to change layouts, offers and copy for the better makes all
the difference," says Goward. "We get meaningful test results faster because
we know what is worth testing first. As a result, clients get more conversions
sooner than if they had decided to guess what's worth testing themselves and
tried to do it with their limited in house resources. We've seen conversion
improvements ranging from 10% to 242% on a single conversion experiment!"

    For more information about WiderFunnel Marketing, visit
www.WiderFunnel.com.





For further information:

For further information: Raquel Hirsch, Co-Founder, WiderFunnel, (604)
512-0799, Raquel.Hirsch@widerfunnel.com; Chris Goward, Co-Founder,
WiderFunnel, (604) 767-1080, Chris.Goward@widerfunnel.com

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WIDERFUNNEL MARKETING

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