Video: The Lifesaving Society wants parents and caregivers of young children to ask who's "on guard?" around water this summer.
B-Roll: Lifesaving Society introduces the ON GUARD card to help parents and caregivers save lives this summer. B-roll includes Barbara Byers, Public Education Director, Lifesaving Society discussing water safety; ...
Water Safety Tips 2014 FINAL.pdf
98OnGuardCard_EN - Oct 22 2013.pdf
The Lifesaving Society wants parents and caregivers of young children to
ask who's "on guard?" around water this summer
TORONTO, June 25, 2014 /CNW/ - This summer, the Lifesaving Society is
helping to remind parents and caregivers of young children about the
importance of water safety by introducing the new ON GUARD card, which
identifies who is "on duty" when children are near or in the water. The
card is meant to remove any doubt about who is responsible for minding
the children, with a goal of reducing accidents or death by drowning.
Drowning is the second leading cause of preventable death for children
under 10, and children under five are particularly at risk. The
severity of the problem was highlighted in a report prepared by the
Office of the Chief Coroner for Ontario, which identified 13 drowning
deaths of children under the age of five during the summer of 2010.1
"Year after year we see tragic cases of drowning involving toddlers and
young children," said Dr. Dirk Huyer, Chief Coroner for Ontario. "In
our 2010 report, we made preventative recommendations regarding
supervision, wearing approved personal floatation devices and teaching
swimming at the earliest age possible."
Public education campaigns targeting parents and/or caregivers of
infants, toddlers and school age children are critical. Prevention
initiatives, like the ON GUARD card, stress the need for direct and
continuous supervision any time a child is in or near water.
Most people believe that they will be able to recognize a drowning child
because they will cry for help or splash and wave their arms. In fact,
a child in distress is more likely to slip quietly under the water,
unable to call or reach out for help. Drowning can happen quickly and
quietly and go unnoticed even when people are nearby.
The ON GUARD card
The ON GUARD card is designed to help ensure that parents and caregivers
are especially vigilant while supervising young children and
non-swimmers in or around water.
The plastic card is worn on a lanyard around the neck and provides very
specific tips to help parents and caregivers understand their role and
supervise as effectively as possible.
Those who wear the card are responsible for committing 100% of their
attention to their role as supervisor and for finding another adult to
relieve them if they need to turn their attention away for any reason.
The card includes the pledge: "People ON GUARD pledge to maintain
constant and vigilant supervision until relieved of duty".
Across Canada, 61% of victims under the age of five drowned while alone
near water and 53% drowned while supervision was distracted.2
"Young children and toddlers have a natural curiosity and an almost
magnetic attraction to the water," said Barbara Byers, Public Education
Director for the Lifesaving Society. "They are conditioned to think of
water as a place for fun - like playing in the bath tub or splashing in
a pool - and this can give them a false sense of security. Parents and
caregivers must pay close attention when children are in or near any
kind of water. We developed the ON GUARD card to help make it crystal
clear which parent or caregiver is responsible for supervising and to
provide tips to make sure that they are supervising effectively."
In fact, pediatric experts support the idea that young children are
impulsive around water and that their young brains are not capable of
"Young children, especially under the age of five can be very impulsive,
especially when excited" says Dr. Jean Clinton, an Associate Clinical Professor, Department of Psychiatry and
Behavioural Neuroscience at McMaster University, division of Child
Psychiatry. "Their focus is on what appeals to them in their immediate
situation. They don't have all the thinking skills developed yet to
understand potential danger or the consequences of their actions. They
can recite the rules for safety but when they are excited they may not
truly retain water safety skills and know when to apply them. As
parents and caregivers, it's IMPERATIVE that we recognize these
limitations and protect them."
Clinton adds, "The ON GUARD card is an important tool because it is a
tangible reminder that really reinforces what our role is in that
moment and ongoing as parents and caregivers. We are ultimately
responsible for the safety and well-being of those in our care."
Individuals or organizations can purchase the ON GUARD water safety card
online at www.lifesavingsociety.com or by calling the Lifesaving Society directly at 416-490-8844. The card
costs $7.50 each or $125 for 25 cards.
Office of the Chief Coroner for Ontario. Drowning Review. A Review of
All Accidental Drowning Deaths in Ontario
From May 1st to September
30th 2010. June 2011.
Canadian Drowning Report. 2013 Edition. Prepared for the Lifesaving
Society by the Drowning Prevention Research Centre Canada.
About the Lifesaving Society
The Lifesaving Society is a full-service provider of programs, products
and services designed to prevent drowning. We save lives and prevent
water-related injury through our training programs, Water Smart® public
education, drowning prevention research, aquatic safety management and
lifesaving sport. Each year in Canada, more than 1,000,000 Canadians
participate in the Society's swimming, lifesaving, lifeguarding and
leadership programs. For more information, please visit www.lifesavingsociety.com.
For B-roll to support this story please visit: http://cnw.pathfireondemand.com/viewpackage.action?packageid=811
Video with caption: "Video: The Lifesaving Society wants parents and caregivers of young children to ask who's "on guard?" around water this summer.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140625_C8648_VIDEO_EN_41718.mp4&posterurl=http://photos.newswire.ca/images/20140625_C8648_PHOTO_EN_41718.jpg&clientName=Lifesaving%20Society&caption=Video%3A%20The%20Lifesaving%20Society%20wants%20parents%20and%20caregivers%20of%20young%20children%20to%20ask%20who%27s%20%22on%20guard%3F%22%20around%20water%20this%20summer%2E&title=LIFESAVING%20SOCIETY%20%2D%20Who%27s%20ON%20GUARD%3F&headline=Who%27s%20ON%20GUARD%3F
Video with caption: "B-Roll: Lifesaving Society introduces the ON GUARD card to help parents and caregivers save lives this summer. B-roll includes Barbara Byers, Public Education Director, Lifesaving Society discussing water safety; and children and parents using the card at a backyard pool.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140625_C8648_VIDEO_EN_41714.mp4&posterurl=http://photos.newswire.ca/images/20140625_C8648_PHOTO_EN_41714.jpg&clientName=Lifesaving%20Society&caption=B%2DRoll%3A%20Lifesaving%20Society%20introduces%20the%20ON%20GUARD%20card%20to%20help%20parents%20and%20caregivers%20save%20lives%20this%20summer%2E%20B%2Droll%20includes%20Barbara%20Byers%2C%20Public%20Education%20Director%2C%20Lifesaving%20Society%20discussing%20water%20safety%3B%20and%20children%20and%20parents%20using%20the%20card%20at%20a%20backyard%20pool%2E&title=LIFESAVING%20SOCIETY%20%2D%20Who%27s%20ON%20GUARD%3F&headline=Who%27s%20on%20guard%3F
Image with caption: "Nadia Luck passes her ON GUARD card to fellow mom Lala de Vera while keeping an eye on her daughter, during a Lifesaving Society water safety awareness event at Woodbine Beach in Toronto on Wednesday, June 25, 2014. (CNW Group/Lifesaving Society)". Image available at: http://photos.newswire.ca/images/download/20140626_C8648_PHOTO_EN_41755.jpg
Image with caption: "Nadia Luck supervises Nina and Reagan during a Lifesaving Society water safety event to launch the new ON GUARD card at Woodbine Beach in Toronto on Wednesday, June 25, 2014. (CNW Group/Lifesaving Society)". Image available at: http://photos.newswire.ca/images/download/20140626_C8648_PHOTO_EN_41756.jpg
PDF available at: http://stream1.newswire.ca/media/2014/06/25/20140625_C8648_DOC_EN_41716.pdf
PDF available at: http://stream1.newswire.ca/media/2014/06/26/20140626_C8648_DOC_EN_41759.pdf
SOURCE: Lifesaving Society
For further information:
To schedule an interview, or for more information, please contact:
905-949-8255 ext. 244
905-949-8255 ext. 227
The Lifesaving Society