Who ranked No. 1 in DALBAR's statement analysis?



    Financial services companies have taken great strides to improve their
    statements in an attempt to reduce the belief of complexity relating to
    universal life insurance and segregated fund products.

    TORONTO, March 27 /CNW/ - Manulife Financial, Standard Life and Canada
Life are the best at providing policyholders with informative, appealing and
straightforward statements, according to DALBAR's 2007 Universal Life
Policyholder Statement Analysis. Manulife Financial was the only firm to reach
DALBAR's "Excellent" designation level for universal life statements this
year. The Universal Life Policyholder Statement Analysis examined statements
from nine Canadian insurance companies and used DALBAR's criteria to assign
each a score out of 100.

    The top-ranked Universal Life statements for 2007 are:

    
               -----------------------------------------------
                Ranking       Insurance Company
               -----------------------------------------------
                No. 1         Manulife Financial
               -----------------------------------------------
                No. 2         Standard Life
               -----------------------------------------------
                No. 3         Canada Life
               -----------------------------------------------
                No. 4         Sun Life Financial
               -----------------------------------------------
                No. 5         Clarica
               -----------------------------------------------
    

    Due to the complicated nature of universal life policies, it would be
expected that universal life statements would be just as complicated.
Fortunately, the majority of insurance companies are providing easy to
understand statements that do not drown the reader in jargon, abbreviations,
and difficult language.
    "The single biggest deficiency today in universal life statements is
performance reporting," said Kevin Lam, Senior Manager of Private Research of
DALBAR's Toronto office, "one of the most important pieces of information that
they will look at is the rate of return."
    DALBAR also examined 12 segregated fund industry statements from the
investor point of view. Throughout this study, DALBAR found that overall,
segregated fund providers have made significant improvements to their
statements. However, they are still failing to highlight the details of their
value added features; deposit maturity dates, guarantee amounts, reset options
and death benefit guarantee amounts.

    The top-ranked Segregated Fund statements for 2007 are:

    
               -----------------------------------------------
                Ranking       Company
               -----------------------------------------------
                No. 1         Manulife Financial
               -----------------------------------------------
                No. 2         London Life
               -----------------------------------------------
                No. 3         Sun Life
               -----------------------------------------------
                No. 4         Clarica
               -----------------------------------------------
                No. 5         Great-West Life
               -----------------------------------------------
    

    DALBAR recognizes the importance of investor statements being
comprehensive and providing data in an organized and logical manner, including
graphs and easy to read tables.
    To share in the key findings from these studies and impart your recent
accomplishments, concerns and challenges, please attend our first Toronto
Advisory Board meeting for 2007.
    To participate in the Advisory Board meeting please contact Jody Bullen
at 416-777-1103 ext 225 and reserve your spot today!

    DALBAR, Inc. is a leading financial services research firm with offices
in Toronto and Boston and the U.K., specializing in measuring the performance
of institutions and financial professionals in areas such as client
satisfaction, service quality, and communications effectiveness.




For further information:

For further information: Jody Bullen, (416) 777-1103 ext 225, or
jbullen@dalbar.ca

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