Whitecastle Private Equity Partners invests in Bento Nouveau Company Limited



    TORONTO, Sept. 13 /CNW/ - Whitecastle Private Equity Partners Fund LP
("Whitecastle"), a Toronto based private equity firm, announced today it has
completed an investment in Bento Nouveau Company Limited ("Bento Nouveau" or
"the Company"), Canada's leading provider of fresh, take-out sushi.
"Whitecastle's partnership with Bento Nouveau provides us with an entry point
into a very attractive, high growth segment of North America's food industry"
said Whitecastle Vice President Michael Fricker. "We believe sushi is right on
the cusp of becoming "mainstream" and Bento Nouveau is perfectly positioned to
capitalize on the opportunity."
    "Its excellent quality, strong brand name, superb management team,
multi-channel distribution capabilities and national coverage put it in a
league of its own - we are delighted to be partnered with them" added Mr.
Fricker.

    About Bento Nouveau

    Founded in 1996, Bento Nouveau now serves more than 8 million servings of
sushi per year and employs in excess of 700 highly-trained team members. Bento
Nouveau creates, prepares and distributes superior quality and nutritious
ready-to-eat foods such as sushi, sandwiches, salads and heat-and-serve
entrees, selling its products through multiple channels, including: a delivery
and on-site preparation system currently servicing over 1,100 supermarket and
institutional food service locations in Canada; and 26 gourmet food kiosks in
premier shopping malls and office towers. In late 2005, Bento Nouveau
commenced operations in the New York City area as the first step in its
planned expansion in the United States and now operates 3 bustling
street-front restaurants in Manhattan.
    "We believe that Bento Nouveau's new partnership with Whitecastle will
allow us to continue to rapidly grow the Company as expansion and acquisition
opportunities present themselves", said Bento Nouveau President Ken Valvur.
"The expertise and capital Whitecastle provides will ensure that Bento Nouveau
continues to lead the charge in quick serve, quality sushi," added Bento
Nouveau Executive Vice-President Glenn Brown.
    The financial terms of the investment were not disclosed.

    About Whitecastle Private Equity Partners Fund LP

    Whitecastle Private Equity Partners Fund LP is a Toronto-based investment
fund focused on providing capital and expertise for growth and buyouts in
small and medium-sized enterprises. Whitecastle targets opportunities in
certain key business sectors such as food services, recycling and waste
management, health care services and products, financial services and
manufacturing. More information about Whitecastle is available at
www.whitecastle.ca.





For further information:

For further information: Michael Fricker, Vice President, Whitecastle
Private Equity Partners Fund LP, (416) 961-5355; Ken Valvur, President, Bento
Nouveau Company Limited, (416) 601-1861

Organization Profile

WHITECASTLE PRIVATE EQUITY PARTNERS FUND LP

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Bento Nouveau Ltd.

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