White Radio announces Master Distribution agreement with Alcatel-Lucent



    BURLINGTON, ON, Jan. 22 /CNW/ - White Radio announced today that it has
signed an agreement to become Master Distributor of Alcatel-Lucent products in
Canada.
    Alcatel-Lucent is a global leader in communications solutions, spanning
IP, telephony and broadband deployment, with a complete end-to-end portfolio
of products and services available. White Radio will offer its loyal customer
base in Canada the full range of solutions within the Alcatel-Lucent
portfolio, from Small-Business to large enterprise.
    "This partnership is strategic for White Radio," said Jack Van Kessel,
President of White Radio. "As we focus on taking White Radio through this year
and beyond 2009, this partnership fits our requirements to develop
relationships with industry leaders such as Alcatel-Lucent. We're proud to
have been chosen as their partner and look forward to developing the Canadian
business with them and our customers."
    "White Radio has the long and solid reputation as a Canadian distributor
that puts a lot of attention on developing communications solutions that make
a difference to their customers", said Hal McGinnis, senior director of
Channels for Alcatel-Lucent enterprise activities in North America. "We look
forward to growing our presence in the Canadian marketplace with White Radio's
proven value-add proposition and their focus on customer care."
    Alcatel-Lucent is one of the largest innovation powerhouses in the
communications industry, representing an R&D investment of Euro 2.7 billion,
and a portfolio of more than 25,000 active patents spanning virtually every
technology area. At the core of this innovation is Alcatel-Lucent's Bell Labs,
an innovation engine with researchers and scientists at the forefront of
research into areas such as multimedia and convergent services and
applications, new service delivery architectures and platforms, wireless and
wireline, broadband access, packet and optical networking and transport,
network security, enterprise networking and communication services and
fundamental research in areas such as nanotechnology, algorithmic and computer
sciences.
    Alcatel-Lucent products are now shipping. Contact your White Radio
representative at 800-565-3586 to order today.

    
    Notes
    1.  For more information about any of the information in this press
        release, please contact Michelle Hall, Sales Coordinator,
        mhall@whiteradio.com t: 905.631.3374 tf: 800.565.3586 ext. 3374
    2.  A PDF version of this press release is available, please contact
        Michelle Hall as above or visit www.whiteradio.com
    

    About White Radio - www.whiteradio.com

    Incorporated in 1925, White Radio is a Canadian market leader in the
distribution of products in the Audio/Video, Communications, Telecom, Wireless
Broadband, Security and Contractor markets. The company has a national network
of salespeople and operates from two principal locations in Burlington,
Ontario and Burnaby, British Columbia. The company offers a full range of
technologies and solutions for integrators and service providers. White Radio
has expertise in voice, video and data solutions over traditional and next
generation converged technologies.

    About Alcatel-Lucent

    Alcatel-Lucent (Euronext Paris and NYSE:   ALU) is the trusted partner of
service providers, enterprises and governments worldwide, providing solutions
that deliver voice, data and video communication services to end-users. A
leader in fixed, mobile and converged broadband networking, IP technologies,
applications and services, Alcatel-Lucent leverages the unrivalled technical
and scientific expertise of Bell Labs, one of the largest innovation
powerhouses in the communications industry. With operations in more than 130
countries and the most experienced global services organization in the
industry, Alcatel-Lucent is a local partner with a global reach.
Alcatel-Lucent achieved revenues of Euro 17.8 billion in 2007 and is
incorporated in France, with executive offices located in Paris. For more
information, visit Alcatel-Lucent on the Internet:
http://www.alcatel-lucent.com




For further information:

For further information: about any of the information in this press
release, please contact Michelle Hall, Sales Coordinator,
mhall@whiteradio.com, t: (905) 631-3374, tf: 800-565-3586 ext. 3374

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