White Cashmere Collection 2008 Combines Fashion with Compassion for a Future Without Breast Cancer



    TORONTO, Sept. 19 /CNW/ - Eight leading Canadian designers revealed a
unique vision of a future without breast cancer at the Fifth Annual White
Cashmere Collection 2008: A Touch of Pink fashion show in Toronto, on
September 19.
    An original and breathtaking expression of fashion with compassion, the
one-of-a-kind show of BT Couture is entirely crafted from 100 per cent pure,
soft and luxurious sheets of White Cashmere, Canada's best-selling bathroom
tissue. This year's collection also includes new, limited-edition Pink
Cashmere, Canada's first coloured bathroom tissue in a decade. Twenty-five
cents from the sale of every package will go to the Canadian Breast Cancer
Foundation.
    "The White Cashmere Collection 2008 is a luxurious celebration of
Canadian fashion and a perfect complement to Cashmere Bathroom Tissue, an
everyday luxury for Canadians," says Nancy Marcus, Corporate Vice President,
Consumer Marketing at Kruger Products, maker of Cashmere. "The introduction of
Pink Cashmere represents Kruger Products' commitment to a cause that's
important to our consumers and our company," she says.

    
    Designing a Future Without Breast Cancer
    ----------------------------------------
    

    Curated by Susan Langdon, Executive Director of the Toronto Fashion
Incubator, the world's first and only designer BT Couture collection stars
eight Canadian fashion luminaries including: Arthur Mendonça, David Dixon,
Joeffer Caoc, Evan Biddell, winner of Project Runway Canada, Joyce Gunhouse
and Judy Cornish for Comrags, Lucian Matis, Thien Le and Ula Zukowska.
    "The White Cashmere Collection: A Touch of Pink combines fashion with
compassion in a new and tangible way," says collection curator Susan Langdon.
"Noted Toronto hair and photo stylist Jason Kearns teamed up with photographer
Richard Dubois to create high fashion photography for www.Cashmere.ca. I
encourage everyone to check out our designers' amazing creativity and skill,"
she adds.
    The White Cashmere Collection 2008: A Touch of Pink will go on public
display in The Bay's Toronto flagship store windows at Yonge and Richmond
Street, for three weeks, starting October 3, as part of the national
retailer's October Breast Cancer Awareness Month activities.
    "The breast cancer component really fuelled my creativity and desire to
participate in
    The White Cashmere Collection 2008," says Canadian fashion favourite,
Arthur Mendonça. "I wanted to create a strong, sexy silhouette," he says of
his seductive strapless gown of Cashmere Bathroom Tissue, "to portray the
femininity and strength of women battling breast cancer."
    One of Canada's most respected and established fashion designers, David
Dixon's design for the White Cashmere Collection 2008 features a floor-length
skirt covered with neatly clipped and shredded bathroom tissue. "The whole
idea," he says, "is to convey a sense of the iconic pink breast cancer
ribbon." Further evidence that Dixon takes this year's Touch of Pink theme
very much to heart lies in the dress's ombré effect, the intense pink at the
hem softening and fading out as it reaches the narrow waistline. "It's a
design element that symbolizes the steady, if gradual, fight to overcome
breast cancer and eventually wipe out the disease."

    
    About The White Cashmere Collection
    -----------------------------------
    

    The Fifth Annual White Cashmere Collection is the ongoing progression of
four previous collections, and the first to incorporate new, limited-edition
Pink Cashmere Bathroom Tissue.
    The 2004 and 2005 collections featured original designer fashions crafted
from white cashmere fabric and brought together 16 of Canada's top fashion
designers including Marie Saint Pierre, Hilary Radley, Mackage, Paul Hardy,
David Dixon, Denis Gagnon, Nadya Toto, Farley Chatto, Joeffer Caoc for Misura,
Renata Morales, Tavan & Mitto, Chris Hewson, Zenobia, CINCYN, Philippe Dubuc
and Heaven Cashmere by Tam Boyko.
    The 2006 collection shifted focus to Cashmere Bathroom Tissue, rather
than fabric, with the White Cashmere Student Design Competition. Involving
more than 200 students in Toronto and Montreal, the competition created the
world's first-ever collection of Cashmere BT (Bathroom Tissue) Couture.
    The White Cashmere Collection 2007, A Celebration of Quebec Fashion, will
be exhibited in the de Maisonneuve Blvd. windows of The Bay's flagship
Montreal store, for four weeks, starting October 3. It features eight leading
designers - Helmer, MUSE par Christian Chenail, ENVERS par Yves Jean Lacasse,
Georges Lévesque, Michel Desjardins,
    Marie Saint Pierre, Bodybag by Jude and CLUC Couture - and their original
Cashmere BT Couture.

    
    Kruger Products' Partnership with the Canadian Breast Cancer Foundation
    -----------------------------------------------------------------------
    "Cashmere is an exemplary partner and a true champion of our vision to
create a future without breast cancer," says Jane Knox, Associate Director,
National Corporate Programs at the Canadian Breast Cancer Foundation. "The
launch of Pink Cashmere, along with this year's White Cashmere Collection: A
Touch of Pink, are the latest in a series of inspired fundraising and
awareness initiatives conceived by the brand."

    About Cashmere and Kruger Products
    ----------------------------------
    

    Cashmere, Canada's best-selling bathroom tissue, is 100 per cent
Canadian-made and reflects Kruger Products' commitment to providing the finest
quality tissue products to Canadian consumers.
    Kruger Products is Canada's leading tissue manufacturer and serves the
Canadian consumer market with such well-known brands as Cashmere, Purex,
SpongeTowels, Scotties and White Swan, as well as away-from-home products for
industrial and commercial use across Canada. Kruger operates facilities in
Quebec, Ontario, Alberta, British Columbia, Newfoundland and Labrador, in the
United States and the United Kingdom and has 9,000 employees.
    The White Cashmere Collection, now celebrating its fifth fashionable
year, is documented at www.Cashmere.ca.

    Nancy Marcus, Corporate Vice President, Consumer Marketing at Kruger
Products and Susan Langdon, Curator of the White Cashmere Collection 2008 and
Executive Director of the Toronto Fashion Incubator are available for
interviews.

    
    High resolution photography of the 2008 BT Cashmere Couture is available
via FTP site with the following information:
    Link: ftp://205.150.192.210
    Username: Media99
    Password: journalism

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: Wendy Cash at (416) 366-7735 X 299, Email:
wcash@strategicobjectives.com

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