First-of-its-kind app uses 70 government sources to help users source
beaches and cleanest waters - and how to get there
TORONTO, June 10, 2011 /CNW/ - For millions of summer beach seekers,
finding and enjoying that perfect stretch of sand and water has just
become a whole lot easier, with the launch of Swim Guide, a new, free smartphone app. Created by a network of nonprofit
watershed protection organizations, Swim Guide helps you locate the closest, cleanest beach, get directions, view
photos, determine if the water is safe for swimming - and share the
whole adventure with your friends and family on your social networks.
"Swim Guide changes the way we use our beaches," says Mark Mattson, President &
Waterkeeper, Lake Ontario Waterkeeper. "In the past, you had to do a
lot of research to find a beach close to you, or to check on the
quality of the water, but Swim Guide makes beach-going easy. It really encourages you to enjoy the natural
environment in your own backyard."
According to the 2011 Water Attitudes study1, almost nine in ten Canadians (87%) are concerned about the quality of
water in the lakes in which they swim, and almost two thirds (63%)
believe the quality of water in our lakes is getting worse. The new app
will help alleviate some of these concerns, says Mattson, by providing
real-time information about water quality and cleanliness.
"It's great because it also allows users to report any pollution or
environmental concerns to ensure that our beaches remain safe for
swimming," he says.
Swim Guide includes original descriptions and photographs of 800 different beaches
in Ontario, British Columbia, New York State, Ohio, Michigan,
Wisconsin, Illinois, and Minnesota. Later this summer, Edmonton Alberta
and Miami-area beaches will be added, and Swim Guide will continue to expand until it covers beaches in every major beach
community in North America.
The innovative app has its roots with a team at Lake Ontario
Waterkeeper, who originally set out to determine if it was safe to swim
in Lake Ontario. Seven years later, with input from more than 70
different beach monitoring sources, more than 70,000 points of data,
and a $400,000 grant from the RBC Blue Water Project, the answer is
'yes, usually - but now you can check our real-time data to be sure.'
"RBC is proud to be involved with the launch of the Swim Guide as it is the perfect example of how we can create a culture of water
stewardship," says Shari Austin, Vice President, Corporate Citizenship,
RBC. "Our 2011 Canadian Water Attitudes Study told us that Canadians
are very concerned about the quality of water in Canada's lakes. We
hope that this new Swim Guide App will not only help Canadians feel more confident about choosing a
place that is safe to swim, but also be mindful of the importance of
keeping our waters healthy."
To learn more about the Swim Guide watch this video: http://bit.ly/lTCVeh. The free Swim Guide is available now in the app Store(SM): http://bit.ly/SwimGuideApp for iPhone®, iPad®, and iPod touch®. It is also available on the web
at: www.theswimguide.org. Happy Swimming!
About the RBC Blue Water Project
The RBC Blue Water Project is an innovative, wide-ranging, 10-year
global commitment to help protect the world's most precious natural
resource: fresh water. It includes a $50 million philanthropic
commitment to organizations that protect watersheds and ensure access
to clean drinking water. The RBC Blue Water Project also promotes
responsible water use through awareness programs and supports programs
that encourage businesses to develop and commercialize innovative
solutions to the water issues facing the world. Since 2007, RBC has
pledged over $28 million to more than 400 not-for-profit organizations
worldwide that protect watersheds or ensure access to clean drinking
water. For more information, visit www.rbc.com/bluewater.
About Waterkeeper Organizations
Lake Ontario Waterkeeper, Fraser Riverkeeper, North Saskatchewan
Riverkeeper, and Biscayne Bay Waterkeeper are independent charities
working to create communities where you can safely swim, drink and
fish. They are members of Waterkeeper Alliance, a global movement of
water protection organizations founded in 1999 by Robert F. Kennedy,
iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in
the U.S. and other countries. App Store is a service mark of Apple Inc.
1The Canadian Water Attitudes Study is an Ipsos Reid poll conducted
between January 10-17, 2011, on behalf of RBC and Unilever and
sponsored by the UN Water for Life Decade.
SOURCE Lake Ontario Waterkeeper
For further information: