When the going gets tough... TD Canada Trust ranks highest in customer satisfaction among big 5 retail banks for fourth year in a row, according to J.D. Power and Associates



    
    -  In an economically challenging year for many, customers rate TD Canada
       Trust as leader in most categories, including facility/convenience,
       fees, account set-up and offerings, account information and
       transaction experiences
    

    TORONTO, Aug. 13 /CNW/ - TD Canada Trust ranked highest in customer
satisfaction according to the J.D. Power and Associates 2009 Canadian Retail
Banking Customer Satisfaction Study. J.D. Power and Associates announced today
that customers have rated TD Canada Trust highest in satisfaction among the
big five Canadian retail banks for the fourth year in a row.
    The study, which was conducted in two waves in March and June of 2009,
measures customer satisfaction within retail banking through six factors:
transaction experience, account information, account setup/offerings,
facility/convenience, fees and problem resolution. According to the study, TD
Canada Trust was the leader in five of six categories.
    "We're honoured to receive this recognition, especially in a year that
has been a difficult one for many people. When times get tough, customer
service is sometimes the first thing to slip but our employees made sure that
didn't happen. Instead, they pulled out the stops to help as many people as
they could, both in ordinary everyday ways, and in ways that demonstrated real
compassion for the hardship many of our customers have experienced," said Tim
Hockey, Group Head Canadian Banking, President and CEO, TD Canada Trust.

    TD Canada Trust led the major banks in five of six customer satisfaction
drivers, including:
    
    - Transaction Experiences
    - Account Set-up and Offerings
    - Account Information
    - Convenience/Facility
    - Fees
    

    "At TD we've always been focused on providing great customer service.
It's the reason we have the longest hours in the country; it's why we continue
to expand our branch network to more locations across Canada every year; it's
why we continue to introduce innovative products and solutions to help
customers; and it's why we work hard to make sure our employees have the best
tools, training and ability to serve our customers, whether it's online, over
the phone, or at a branch," added Hockey. "Receiving the J.D. Power and
Associates award for the fourth year in a row feels amazing and it just makes
us want to do even better next year."
    Earlier this year, TD Bank won the 2009 J.D. Power and Associates Award
for the mid-Atlantic region in the U.S.

    About J.D. Power and Associates

    Headquartered in Westlake Village, Calif., J.D. Power and Associates is a
global marketing information services company operating in key business
sectors including market research, forecasting, performance improvement,
training and customer satisfaction. The firm's quality and satisfaction
measurements are based on responses from millions of consumers annually. For
more information on boat ratings, car reviews and ratings, car insurance,
health insurance, cell phone ratings, and more, please visit JDPower.com. J.D.
Power and Associates is a business unit of The McGraw-Hill Companies.

    About TD Bank Financial Group

    The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Financial Group. TD Bank Financial Group is the sixth largest bank in
North America by branches and serves approximately 17 million customers in
four key businesses operating in a number of locations in key financial
centres around the globe: Canadian Personal and Commercial Banking, including
TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse
and an investment in TD Ameritrade; U.S. Personal and Commercial Banking
through TD Banknorth and TD Bank, America's Most Convenient Bank; and
Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks
among the world's leading online financial services firms, with more than 5.5
million online customers. TD Bank Financial Group had $575 billion in assets
on April 30, 2009. The Toronto-Dominion Bank trades under the symbol "TD" on
the Toronto and New York Stock Exchanges.




For further information:

For further information: Kelly Hechler, Corporate and Public Affairs, TD
Bank Financial Group, (416) 982-2469, kelly.hechler@td.com


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