New research finds that students adapt mobile phones to creative
Even in schools with advanced technology, hardware is largely going
unused by teachers
Students primarily use their smartphones for socializing and organizing
their academic/work life
A mobile survey commissioned by Best Buy found that university students
in Montreal have the lowest rate of smartphone adoption among surveyed
provinces; students in Toronto have the highest
Best Buy has created back-to-school shopping tips to help students
choose the best devices for their unique needs
BURNABY, BC, Aug. 25, 2011 /CNW/ - According to parents and high-school
aged students who participated in separate online focus groups hosted
by Best Buy, Canada's fastest growing retailer and e-tailer of consumer
electronics, students don't feel they're using technology to its full
potential because many schools are lagging behind in both quality of
hardware and technology policies. As a result, students are adopting
technology faster than schools and using it in creative ways to
organize school, work and their social lives.
When it comes to mobile phones, most of the high school students said
they own smartphones and use them primarily for socializing and
organizing their lives. One participant, a grade 10 student from
Windsor, Nova Scotia, said he records his homework assignments by
taking a picture of the board with his smartphone. Another participant,
a grade 12 student from Kitchener, Ontario, said he uses his phone to
keep track of assignments and schedule his part-time job.
Other key findings from the focus group:
Most students agreed that they can type faster than they can write and
said it would be helpful to type notes in class.
The students agreed that they would prefer to read on digital devices,
saying they are lighter and more portable. If text books were available
for digital download, they would take advantage of that option.
Parents and students agreed that using technology in school better
prepares them for the work world.
The use of mobile devices as a social and organizational tool is even
more entrenched at the university level. A survey of university/college
students in Vancouver, Calgary, Toronto and Montreal, found that 60 per
cent of cell phone users own smartphones, with Montreal reporting the
lowest smartphone usage at 50 per cent and Toronto reporting the
highest at 65 per cent.
The survey was conducted by Vision Critical on behalf of Best Buy to
reveal how university students in different parts of the country use
their mobile devices.
Key Mobile Survey Findings:
54 per cent of students use their phone primarily for texting; 31 per
cent mainly use their phones for talking.
Think girls talk more than boys? Think again. Male respondents (31 per
cent) are ten points more likely than females (21 per cent) to use
their phones mainly for talking. Women (63 per cent) are twice at
likely as men (38 per cent) to use their phones primarily for texting.
Montreal respondents are most inclined to use their phones for talking
(35 per cent), while Calgarians, by a wide margin, use their phones
for texting (75 per cent).
Males respondents from Vancouver are most likely to own iPhones (44 per
cent and 41 per cent respectively), whereas females in Calgary (42 per
cent and 42 per cent) are most likely to own a BlackBerry.
Not Tweeting yet? You're not alone. 44 per cent of respondents who own a
smartphone use Facebook as their primary communication app; 20 per cent
use BlackBerry Messenger (BBM); 20 per cent don't use apps for
communication. Only five per cent report using Twitter.
Vancouver smartphone-owners (50 per cent) are most likely to use
Facebook as their main app and the least likely to use BBM (11 per
Based on research findings, Best Buy has developed the following tips
for back-to-school shopping to ensure that students can use technology
to excel in the classroom:
When buying a laptop, consider how you'll use it. If you want
portability and only require email, light web browsing and apps, or if
you need a secondary device to complement a home computer, consider a
tablet or a netbook. Students who run heavier programs for schoolwork
require a more powerful computer, so choose a desktop or laptop model.
Consider how you use your cell to communicate. Work with the
non-commissioned, impartial Mobile Experts at Best Buy to find the plan
that best suits your needs to avoid costly mobile bills.
Parents and students have varying degrees of tech savvy-ness and don't
always know how to get the most out of their devices. Consider
enlisting the help of Best Buy's Geek Squad to do everything from
setting up home networks to installing programs
About Best Buy Mobile
Best Buy Mobile is the wireless retail unit of Best Buy Canada Ltd.
offering the best selection of phones, carriers, and accessories, and
run by impartial mobile specialists who help customers choose the phone
that is right for them. In addition, the complimentary Walk-out-Working
service ensures each customer leaves the store with their phone fully
operational including free email setup on smartphones, free data
transfer from your old phone to your new one, and free Bluetooth
pairing to your new phone. Best Buy Mobile offers complete, end-to-end
mobile solutions to enable users to discover and get the most out of
their mobile experiences, regardless of what phone they use or what
network it runs on. Look for your mobile phone solution at Best Buy
Mobile locations in every Best Buy store across Canada as well as in
standalone stores in select malls across the country. www.bestbuymobile.ca .
For more information about Best Buy, including store locations, visit www.BestBuy.ca
About the survey:
Mobile survey findings come from a Vision Critical poll conducted August
2-4, 2011, on behalf of Best Buy Canada. An online survey was conducted
among 601 randomly selected college and university students from
Vancouver, Calvary, Toronto and Montreal. The Sample includes Angus
Reid Forum panleists and panelists from a trusted Angus Reid Forum
external sample provider. The margin of error for the whole
sample-which measures sampling variability-is +/- 4.0%, 19 times out of
SOURCE Best Buy Canada
For further information:
Best Buy Canada
Au Québec :
Magasins Best Buy Ltée