Speedy Corporation launches Women Drivers Workshops
TORONTO, Feb. 26 /CNW/ - She can run for U.S. President, and she can walk
on the moon, but today's woman still takes a back seat to her male counterpart
when it comes to servicing her car. A poll commissioned by Speedy Corporation,
a leader in while-you-wait automotive services, found that almost half of
Canadian women surveyed (43%) feel they receive worse service than men when it
comes to having their cars fixed; further, 42 per cent of women believe they
are quoted higher prices than men when looking to service their cars.
This old-fashioned notion that automotive repair shops favour the male
driver is not only held by women; the survey found that more than one-third of
men polled (36%) feel the level of service delivered by a mechanic is affected
by gender. Clearly, men are also noticing that women don't receive the same
level of service.
In an effort to empower women to feel confident and comfortable within an
automotive repair environment, Speedy today announces that it will roll out
Women Drivers Workshops across the country over the next few months.
"Across all our Speedy locations we are seeing a tremendous amount of
interest from women regarding car maintenance and servicing," said Steven
Goldman, President and CEO, Speedy Corporation, Toronto. "In response to this
growing demand, Speedy is proud to announce that it will offer Women Drivers
Workshops through the spring and summer months. Maintaining your car today is
the single most effective way to avoid expensive repairs tomorrow."
Added Goldman: "Speedy hosted its first Women Drivers Workshop at our
Victoria location in British Columbia, to an overwhelmingly positive response.
We understand that knowledge is extremely empowering; the women who attended
our sessions not only wanted to understand what the mechanic was doing, they
also wanted to learn how to do it themselves."
Despite a biased treatment at the shop, women appear to be adopting a
do-it-yourself attitude in their own garages. Not afraid to roll up their
sleeves and get down with dirt, 70 per cent of women surveyed said they know
how to check their car's oil. Just over half of Canadian women surveyed (52%)
said they could change a windshield wiper, and one-third said they are
comfortable changing a tire.
However, the level of car-care confidence seems to be generational, with
women aged 18 to 44 showing the highest rates of do-it-yourself skills, while
women 50 and older had the lowest response rates for hands-on maintenance.
East vs. West
Women in Alberta and British Columbia feel the most affected by
gender-related service preferences. Poll results reveal that 58 per cent of
women in both Alberta and British Columbia - 15% higher than the national
average - feel they receive worse service than men by their mechanics. In
contrast, female residents of Quebec appear to be pleased with the service
their cars receive, with only 27 per cent of women feeling they receive
Additional National Poll Results
- 30 per cent of cars on the road are nine years or older.
- 89 per cent of Canadian drivers own their cars, while 10 per cent
- Canadians cite price (23%) and a relationship with a mechanic (23%)
as the most important factors when deciding where to service their
car; respecting terms of the warranty (22%) and convenience (11%)
Car Care Tips to Keep in Mind as Winter Winds Down
- Ready to kick winter to the curb? Don't do away with your snow tires
too soon, as Canadians; we are still likely to receive a few late-in-
- After months of salt, dirt and slush, the underside of your car has
likely taken a beating. Be sure to clean your car's underbody to get
rid of salt that could lead to erosion and rust.
- Many drivers use thinner oil in the winter months. Now that spring is
around the corner, it might be time to change back to a 10W30 grade
for the warmer months.
- Extreme cold, salt and dirt can affect your car's brakes, steering
and suspension system. Have your brakes, steering and suspension
system inspected to make sure they are in top condition.
For a list of locations, dates and details on an upcoming Women Drivers
Workshop in your community, please visit www.speedy.com.
About Speedy Corporation
Speedy Corporation owns and operates Speedy Auto Service across Canada,
with four corporately owned shops and 67 franchised locations. Speedy Auto
Service shops specialize in offering the very best while-you-wait service for
all makes and models of cars, light trucks and SUV's. Speedy specializes in
muffler replacement, brakes, shock absorbers, struts and front end repairs as
well as the sale of tires, road safety inspections and vehicle maintenance
services that include oil, lube and filter replacement. Prior to 1993, Speedy
Auto Service was known as Speedy Muffler King, the first muffler replacement
specialists in North America, and the brand that coined the slogan, 'At
Speedy, you're a somebody.' Speedy also owns the Minute Muffler chain, which
has 88 franchised locations across Canada.
From February 12 through February 23, 2009, Harris/Decima conducted a
televox survey among a randomly selected, representative sample of 1,801
Canadians (881 women and 920 men) whose household owns at least one vehicle.
The margin of error for this sample is +/-2.3%. The data is weighted in
tabulation to replicate actual population distribution by age and sex within
region according to the 2006 Census data.
For further information:
For further information: or to schedule an interview, please contact:
Tiffany Fisher at Whetstone Communications, (416) 595-9776 ext. 222,