What's wrong with Earth Day?



    TORONTO, April 21 /CNW/ - Canadians are keen environmentalists. We've
watched An Inconvenient Truth, we know what garbage to put in which bin, and
we're beginning to truly grasp the magnitude of the environmental problems we
face. Last month, we made Earth Hour a hit when thousands of Canadians turned
off their lights from 8 to 9 pm. This week will see another massive show of
environmental solidarity as over six million Canadians and nearly every school
child in the country takes part in an Earth Day activity.
    In short, we've made it exceedingly clear that efforts to raise awareness
across the country have paid off. It's also exceedingly clear that these
one-off events, as popular as they are, do not go far enough. And so the real
question now is inevitably - what's next?
    "The environmental challenge we face can be compared to the challenge
that faces people who want to lose weight," states Jed Goldberg, President of
Earth Day Canada. "They are aware that it's unhealthy to be overweight. And
they know that to lose the weight they'll have to make different choices to
eat better and exercise daily. And whether you are facing a weight issue or
trying to live an earth-friendly life, the reality is that few have the
support to make their commitment to change succeed."
    So awareness is not enough. And while awareness-raising campaigns like
Earth Hour and Earth Day will still play an important role in rallying
Canadians behind particular issues that need to be addressed on the
environmental front, the time has come for unbridled action to deal with these
issues.
    "Canadians are desperate to take real, concerted action but don't know
where to begin," states Goldberg. "This is something Earth Day Canada
recognized years ago and developed a suite of programs that inspire and
promote action at all age levels. Our EcoAction Teams program, in particular,
is likely the most comprehensive conservation support system in Canada to help
people make simple changes in their daily lives to reduce fuel and energy
consumption, save water, generate less waste and shop more sustainably. And,
the impact of their actions can all be tracked through a free online
calculator that shows them their reduction of green house gas emissions and
even how much money they saved."
    So what's wrong with Earth Day? The time has come when each and every one
of us has to commit to environmentally sustainable actions beyond an hour or
day each year. Simple, easy to implement actions that don't take a lot of time
or cost any money are at our fingertips. The time has come to make them part
of our lifestyle every day. Earth Day Canada can help by providing the tools
and programs to accomplish just that.

    About Earth Day Canada

    Earth Day Canada (EDC), a national environmental charity founded in 1990,
provides Canadians with the practical knowledge and tools they need to help
the environment. It was recently recognized as the top environmental education
organization in North America, for its innovative programs and educational
resources, by the Washington-based North American Association for
Environmental Education (NAAEE), the world's largest association of
environmental educators. EDC regularly partners with thousands of
organizations in all parts of Canada. EcoAction teams and the rest of EDC
programs can found at www.earthday.ca





For further information:

For further information: Keith Treffry, Communications Director, EDC,
(416) 599-1991 x 107 or keith@earthday.ca


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