WHITEHORSE, Oct. 16 /CNW Telbec/ - Tammy Beese's entertainment magazine,
What's Up Yukon, has struck a chord with readers and advertisers alike, and
has fast become a mainstay of the local community. For her success, Tammy, 35,
has earned BDC's Young Entrepreneur Award for Yukon and will be honoured
tonight at a ceremony in Winnipeg, Manitoba.
Tammy started the free bi-weekly magazine that features 100% local
content two and a half years ago. Printed on newsprint, What's Up Yukon covers
Yukon's "living culture", including news about arts and culture, sports and
recreation, and "all things fun and all things entertainment." Tammy also
publishes a quarterly business magazine with all-Yukon content and is
introducing a semi-annual Yukon health magazine.
Tammy hatched the idea of creating an entertainment magazine while
working in advertising sales at a local paper. "A lot of small ads were being
placed for upcoming events," she says. "There's so much happening in this
community that I saw an opportunity to start a publication that would get the
word out. We often talked about our history and landscape, but few of us knew
how strong our living culture is. I wanted to transform Yukoners' outlook and
feelings towards their community."
The scoop on success
What's Up Yukon was not an overnight sensation. Tammy had to find the
right graphic designers for the job and build credibility for an unknown
publication run by a young woman. Nevertheless, with each issue, it attracted
a growing readership and the interest of more and more advertisers. "We were
losing money at first," says Tammy, "but that turned around after the sixth
issue." Today, with some 50 freelance contributors, strong community support
and an exclusive focus on local stories, What's Up Yukon is a familiar and
popular entertainment news source. "My husband has joined the team, putting
the entire livelihood of our family into this business," she adds.
Tammy has succeeded in her venture where others had failed. "At least
five other publications got started here and then folded," she says. "My
background in advertising sales helped me to understand what was needed to be
financially viable. I also realized that we couldn't be restricted to covering
arts and culture, but had to diversify the subject matter."
Using her marketing skills, Tammy promotes What's Up Yukon through a
variety of innovative means, including unique custom-built display racks, an
art exhibit featuring magazine covers and photos of contributors, an e-mail
newsletter to advertising clients that features marketing tips, and designer
press kits. She created the Yukon's Patio Contest and hosts a client library
of marketing books. Tammy is also a Rotarian with the Whitehorse Midnight Sun
Rotary Club and has formed strong business relationships with local groups
such as the Yukon First Nations Tourism Association, Yukon Art Society, and
Sport Yukon among others.
"Tammy is to be congratulated for her success. Starting with a clear
vision, she has used her business savvy to create a product that showcases
local culture and appeals to a growing audience," says BDC President and CEO
"I've never thought of myself as an entrepreneur," says Tammy. "But I
believed in the idea of What's Up Yukon. Seeing the impact that it has really
Young entrepreneurs in the spotlight
BDC's Young Entrepreneur Awards are a highlight of Small Business Week,
providing the opportunity to honour the entrepreneurial spirit and business
success of Canadians between the ages of 19 and 35. Winners from each province
and territory are selected by a panel based on the originality of their
business concept, its success, growth potential and their community
involvement. The panel also considers the entrepreneur's age when the business
was started and any special challenges that had to be faced.
Small Business Week partners
Contributing to the success of this year's Small Business Week and Young
Entrepreneur Awards are the following national sponsors: Western Economic
Diversification Canada, Export Development Canada and Rogers. Privileged
partners are the Pan Canadian Community Futures Group and the Canadian Chamber
of Commerce, which has been a privileged partner of the event since 1981.
BDC is a financial institution wholly owned by the Government of Canada.
BDC actively supports the development and growth of Canadian small and
medium-sized businesses through its complementary financial, investment and
consulting solutions. BDC is one of Canada's Top 100 Employers for 2008. Visit
www.bdc.ca for more information.
Small Business Week is a registered trademark of BDC.
For further information:
For further information: or to arrange for an interview on October 16:
Media Room: 1-866-515-6033, (204) 985-6251; After October 16: Johanne
Bissonnette, Media Relations Manager, (514) 283-7929