- CTV's BIG BANG Night is No Longer "In Canada" -
- CBC's "very serious" concerns addressed regarding Saturday night
TORONTO, Oct. 12, 2012 /CNW/ - In an effort to help confused viewers
everywhere, CTV responded today to CBC's request to cease all promotion
and publicity for its broadcast plans for BIG BANG NIGHT IN CANADA. The timely, two-hour programming block
featuring episodes of Canada's most-watched television program, THE BIG BANG THEORY, begins tomorrow Saturday, Oct. 13 at 8 p.m. ET on CTV.
In a strongly worded legal directive, the CBC has accused CTV's branding
of being "confusing" to viewers with respect to their trademark for
"Hockey Night In Canada." "We take this matter very seriously," the
Apparently, reasonable viewers could consider encore hockey broadcasts
"confusing" with the widely popular comedy series about four socially
awkward scientists and their friends.
So, out of deep respect for the millions of viewers that CBC has alleged
are "confused", and in the spirit of the Lady Byng trophy, CTV today
pledged that it will heed the request and rebrand its Saturday night
programming as BIG BANG NIGHT ON CTV.
Hopefully, the move will prevent further "reducing the esteem" of CBC's
However, CTV will be forced to ramp up its promotional campaign for BIG BANG NIGHT ON CTV, tripling its on-air promotional resources to re-launch the block and
prevent any supposed and unintentional "confusion." A new on-air promo
for the Saturday night block was launched last night during THE BIG
BANG THEORY, the most-watched 30 minutes on Canadian television.
Additionally, Bell Media has undertaken a review of its operations to
ensure no additional potential "confusion" with CBC programming.
Although similarities were found, Bell Media confirms it has no issue
with CBC imitating its specialty channel ESPN Classic with the airing
of classic hockey games on Saturday nights, as long as CBC is not
concerned that viewers may interpret that Gretzky, Gilmour, and Lemieux
have come out of retirement.
CTV is Canada's largest private broadcaster. Featuring a wide range of
quality news, sports, information, and entertainment programming, CTV
is Canada's most-watched television network. CTV is a division of Bell
Media, Canada's premier multimedia company with leading assets in
television, radio and digital. Bell Media is owned by BCE Inc. (TSX,
NYSE: BCE), Canada's largest communications company. More information
about CTV can be found on the network's website at ctv.ca.
For further information:
Jim Quan, CTV and CTV Two, 416.384.5311 or email@example.com