What's Old is New



    Zellers Introduces Eco-friendly supplies for Back to School

    TORONTO, Aug. 25 /CNW/ - Back to school has been revamped this year with
the launch of eco-friendly school supplies from Zellers for earth conscious
kids who want to save the planet.
    "What's old is truly new at Zellers," says Salwa Steitieh, Zellers'
stationary buyer. "By using post-consumer waste to create fun new products for
back to school, Zellers is continuing to be eco-friendly and is providing kids
with the means to be socially conscious."
    The eco-friendly line of school supplies consist of a variety of products
from pens to water bottles. The products include recycled paper that is 100%
recycled with 40% post consumer waste. The subject notebooks for grades 1 and
3 have moisture resistant Press Guard recycled covers, perforated sheets that
are 50% recycled and are only 30% post consumer waste plus their funky new
designs make them both eco-friendly and trendy. Retractable pens available in
blue, red, and black contain 81% post-consumer content including cassette tape
reels, car headlights, cd's, and car battery cases.
    Finally, little eco warriors can carry their entire new eco-friendly
school supply collection home in an eco-tote. The totes are made from 51%
Polyethylene Terephtalate (PET) material and come in a variety of stylish
multicolored patterns. Kids are able to look cool, and be eco-friendly.
    This initiative is an important part of the Hbc's broader sustainability
program called Global Mind. Hbc is committed to ensuring its stores and
operations are energy efficient and environmentally friendly through programs
such as:

    
    -   Zero waste - Hbc's corporate head office located in downtown Toronto
        is the first office tower in Canada to achieve the 'zero waste'
        designation; two other home office locations are also now zero waste
        and a further 40 stores will be converted in 2008.
    -   In November 2007, Zellers opened its greenest store yet: the 120,000
        square foot store in Waterdown, Ontario has wind turbines and solar
        panels, a white roof to reflect heat and other water and energy
        conservation features. Zellers will introduce wind turbines and green
        energy in as many as five new stores in 2008.
    -   Enwave deep cooling - In 2005, Hbc was the first retailer to embrace
        green energy. By converting its one-million-square-foot Queen Street
        Bay to green energy for air conditioning, the new system uses 90 per
        cent less electricity than conventional chillers.
    

    Hbc is Canada's largest diversified general merchandise retailer,
operating in department store (the Bay), mass merchandise (Zellers), specialty
(Home Outfitters) and discount (Fields) formats. With more than 580 retail
outlets and nearly 70,000 associates located in every province in Canada, Hbc
provides Canadians with stylish, quality merchandise at great value, through
retail banners focused on exceptional customer service. Hbc is a Canadian
retail leader in corporate social responsibility, and the fifth annual Hbc CSR
report can be found at www.hbc.com.





For further information:

For further information: Patricia Pytel, Hbc Public Relations, (416)
216-7375, patricia.pytel@hbc.com

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Zellers Inc.

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