What men don't know about their prostates climbing the charts on YouTube



    CALGARY, Sept. 15 /CNW/ - Do you know what your prostate is for?
    The Canadian Cancer Society recently took to the streets with a camera
crew to ask men the simple question and we received a lot of puzzled looks in
return.
    We weren't out to embarrass men, but we wanted to get them thinking about
their prostate health. And while it certainly wasn't a scientific survey, the
results were enlightening - and pretty funny.
    You can find our video at www.youtube.com/whatisaprostate where it's
currently one of the most watched educational videos in Canada. Our goal is to
get it to the very top of the charts so that more men are thinking about their
prostate health.
    "It just makes sense to harness the power of social media," says Tiffany
Kraus, marketing and communications manager for the Alberta/Northwest
Territories division of the Canadian Cancer Society. "Knowing that prostate
cancer is 95% beatable if caught early, we know it's important to reach as
many people as possible using today's technology."
    Although the video is all in good fun, it underlines the need for men to
talk to their doctors about their prostate health. A man has a one in seven
chance of being diagnosed with prostate cancer in his lifetime. Prostate
cancer is the most commonly diagnosed cancer among men in Canada.
    The prostate gland produces the thick clear fluid in semen and is
important for bladder control. In fact, one of the most common symptoms of
prostate cancer is frequent urination - although that can also be just an
indication of poor prostate health, not necessarily cancer.
    So whether they're clear on exactly what their prostate is for or not,
the Canadian Cancer Society encourages men to talk to their doctors about
their prostate health. Prostate Cancer Awareness Week is September 15 - 21,
2008.

    About the Canadian Cancer Society

    The Canadian Cancer Society is a national community-based organization of
volunteers and staff whose mission is to eradicate cancer and to enhance the
quality of life of people living with cancer. When you want to know more about
cancer, visit our website cancer.ca or call our toll-free, bilingual Cancer
Information Service at 1 888 939-3333.





For further information:

For further information: Deanna Kraus, (403) 541-5375, Media Relations
Specialist, Canadian Cancer Society, Alberta/NWT Division,
deannak@cancer.ab.ca,

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Canadian Cancer Society (Alberta/NWT Division)

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