What happens in the Powder Room, stays in the Powder Room



    New online program aims to demystify overactive bladder

    TORONTO, Oct. 2 /CNW/ - There are widespread misconceptions among
Canadian women about overactive bladder (OAB) and its symptoms, according to a
survey conducted by The Strategic Counsel, commissioned on behalf of the
Powder Room - a new, unique and interactive program designed to educate
Canadians on OAB, symptoms, lifestyle tips, management techniques and much
more.
    Affecting approximately 12 to 18 per cent of Canadians, OAB is a chronic
medical condition causing a person to feel the sudden urge to urinate even
when their bladder is not full.(2,3)
    "OAB can have a significant impact on a patient's quality of life," says
Dr. Lesley Carr, urologist, Sunnybrook Health Sciences Centre. "Encouraging
dialogue around the condition will help individuals understand the signs and
symptoms and obtain information about the variety of treatment options
available to them."

    CANADIAN OAB SURVEY
    -------------------
    According to the survey, almost half of Canadian women (48 per cent)
believe that OAB is characterized by incontinence (involuntary urination),
indicating that this is a key misconception surrounding OAB. In addition, over
one-third of Canadian women inaccurately believe that overactive bladder
typically affects those who are age 65 and older.
    The survey also found that 55 per cent of Canadian women are unaware that
the sudden "urge to urinate" is the primary symptom of overactive bladder. It
also revealed that one in ten women sometimes limit travel plans because they
are concerned about the need to find a bathroom.(1)

    OPEN THE DOOR TO THE POWDER ROOM...
    -----------------------------------
    The Powder Room is a national and fully bilingual educational program for
individuals looking for more information on OAB. The Powder Room offers an
accepting web-based community that allows individuals to share their thoughts
and concerns about the condition. Through www.powderroom.ca, individuals can
learn about OAB, as well as receive tips and educational materials that can be
downloaded free directly from the website.
    "I am very excited to partner with the Powder Room and to assist in
providing Canadians with credible information on overactive bladder, a
condition that affects individuals in various stages of life," says Fran
Stewart, RN, Nurse Continence Advisor, Sunnybrook Health Sciences Centre.
"This kind of program can provide individuals with the tools to manage this
condition, as well as the opportunity to learn from other people's experiences
and stories."

    ABOUT OAB
    ---------
    Having the sudden "urge to urinate", even when your bladder is not full,
is the primary symptom of overactive bladder and not, as some believe,
incontinence (urine leakage).(4,5)
    In a person with OAB, the bladder muscle begins to contract while the
bladder is filling with urine, rather than when the bladder is full. This can
be very difficult to manage as the individual experiences a sudden need to go
to the bathroom, which can be very inconvenient especially when in a meeting
or when travelling.
    There are various underlying risk factors that may contribute to an
overactive bladder condition.(4,5) Some risk factors are common and may
include: urinary tract infections, side effects of medications, obesity,
pregnancy and menopause. Others are more severe and less common, such as:
nerve damage caused by spinal cord lesions, neurological disease (i.e.
Multiple Sclerosis, Parkinson's disease, etc.), stroke, and a blocked urethra
due to enlarged prostate or prostatic surgery in men.

    RESEARCH METHODOLOGY
    --------------------
    A five-minute online survey was conducted in October 2006. One thousand
responses were captured nationally from women between the ages of 45 to 64
(those considered a primary target for overactive bladder). Quotas were set by
region to ensure that regions could be analyzed individually. The data was
weighted to reflect a nationally proportionate sample.(1)

    ABOUT THE POWDER ROOM
    ---------------------
    The Powder Room is a national and fully bilingual, educational program
developed in collaboration with Canadian healthcare professionals. The program
works to improve the quality of life of individuals with OAB by helping them
to understand, manage and treat the condition. More information on the Powder
Room can be found at www.powderroom.ca. The Powder Room has been made possible
thanks to an educational grant from Astellas Pharma Canada, Inc., a leader in
the field of urology.

    
    REFERENCES
    ---------------------
    1   The Strategic Counsel. "Overactive Bladder Awareness - an online
        survey". October, 2006.
    2   Irwin D, Milsom I, Hunskaar S, et al. Population-Based Survey of
        Urinary Incontinence, Overactive Bladder, and Other Lower Urinary
        Tract Symptoms in Five Countries: Results of the EPIC Study. Eur
        Urol. 2006; 50(6):1306-1314.
    3   Corcos J, Schick E. Prevalence of overactive bladder and incontinence
        in Canada. Cnd J Urol 2004; 11(3):2278-2284.
    4   Kelleher C, et al. Improved Quality of Life in Patients with
        Overactive Bladder Symptoms treated with Solifenacin. BJU
        International 2005; 95:81-85.
    5   Wein A, Rackley, R. Overactive Bladder: A Better Understanding of
        Pathophysiology, Diagnosis and Management. J Urology 2006; 175:S5-
        S10.
    

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: or to arrange an interview with a urologist or
Nurse Continence Advisor, please contact: Lizanor Barrera, Communications
MECA, Médicomm, (416) 425-9143, 1-866-337-3362, ext.227, lbarrera@meca.ca

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THE POWDER ROOM

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