Weston Bakeries, Neilson Dairy promote action through ParticipACTION



    ParticipACTION logo, website to be featured on Wonder+ bread and Neilson
    Dairy products in Canada

    TORONTO, Jan. 3 /CNW/ - Weston Bakeries Limited and William Neilson Ltd
are teaming up in 2008 to reaffirm their longstanding commitment to healthy,
active lifestyles by promoting action through ParticipACTION - a national
not-for-profit organization that aims to inspire Canadians to move more.
    Cementing their commitment to health and wellness, the companies are
spreading the word by featuring the ParticipACTION logo and web site on
Wonder+ bread products in Canada (excluding Quebec) and Neilson Dairy 1% and
2% 4-litre bagged milk products in Ontario.
    "At Weston, we are committed to supporting programs that help kids and
families stay fit and we believe ParticipACTION will play a vital role in
promoting the importance of fitness in Canada," says Craig Hutchison, Vice
President of Sales and Marketing at Weston Bakeries. "From our sponsorship of
the Vancouver 2010 Olympic and Paralympic Winter Games, to our ongoing support
of the Wonder Fresh Fitness Challenge in elementary schools, to ParticipACTION
- we are very proud to play such a pivotal role in the fitness promotion in
Canada."
    Wonder+ and Neilson Dairy will be the first consumer products to proudly
carry the ParticipACTION logo. The on-package promotion will begin in mid
January and will be featured on more than 30 million Wonder+ and Neilson Dairy
milk bags - helping spread the message of action through ParticipACTION to
nearly all households in Canada.
    Relaunched in October 2007, ParticipACTION encourages Canadians to become
healthier by adopting more physically active lifestyles - a goal shared by
both Weston Bakeries and Neilson Dairy.
    "ParticipACTION is proud to have the support of Weston Bakeries and
Neilson Dairy in communicating our message of moving more. It is only through
collaboration with our partners that ParticipACTION will be successful in
achieving our vision of getting Canadians to be the most active people on
earth and realizing a healthier Canada," says Kelly Murumets, President & CEO,
ParticipACTION.

    Making fitness make a difference in the lives of kids
    In addition to providing nutritious and delicious bakery products for
Canadian children and families, Weston Bakeries is founding sponsor of the
Wonder Fresh Fitness Challenge.
    Now in its fourth year, the Wonder Fresh Fitness Challenge celebrated a
record year of fitness in 2007, with more than 2,575 elementary schools
generating more than 474 years of combined exercise - a massive increase of
1590% since the program's inception in 2004. For more information about the
Wonder Fresh Fitness Challenge, visit www.wonderfitness.ca.
    Also, earlier this year, George Weston Limited., parent company of Weston
Bakeries Limited and Neilson Dairy, announced a donation of $300,000 to YMCA
organizations across Canada through the Wonder Play, Dream, Grow Community
Spirit program. The new fund is designed to finance community-based programs
that promote active lifestyles and play among Canadian children. Investments
were channelled to community projects in Langley, B.C.; Regina, SK; Kitchener,
ON; Kingston, ON; Montreal, QC and Mount Pearl, NL.

    About ParticipACTION

    ParticipACTION is the voice and champion for physical activity in and for
Canada. Originally established in 1971, ParticipACTION was relaunched in 2007
to help prevent the looming inactivity and obesity crisis that faces Canada.
As a national not-for-profit organization solely dedicated to inspiring and
supporting healthy and active living for Canadians, it will work with its
partners, which include sport, physical activity, recreation organizations,
government and corporate sponsors, to inspire and support Canadians to move
more. ParticipACTION is generously supported by the Public Health Agency of
Canada and Sport Canada. For more information visit www.participACTION.com.

    About Weston Foods (Canada) Inc.

    Weston Foods (Canada) Inc. is a subsidiary of George Weston Limited, a
Canadian public company and is one of North America's leading food processing
and distribution companies. Weston Bakeries Limited is one of Canada's leading
bakeries with a number of well-known bakery brands including Wonder(R),
Country Harvest(R), D'Italiano(R), Thomas'(R) and Weston(R).
    William Neilson Limited, founded in 1893, manufactures and distributes
fresh milk and dairy products and is a subsidiary of George Weston Limited.
Neilson Dairy is dedicated to providing Canadians with healthful, high quality
dairy products.

    (R) Weston Bakeries Limited, Licensee of the trademarks.





For further information:

For further information: Argyle Communications: (416) 968-7311 ext. 224;
Janet Galway or Roanne Argyle, E-mail: jgalway@argylecommunications.com;
roanne@argylecommunications.com


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