WestJet selects RBC and MasterCard for new travel rewards card



    TORONTO and CALGARY, Aug. 5 /CNW/ - WestJet announced today it is teaming
up with RBC Royal Bank and MasterCard for the upcoming launch of its new
travel rewards credit card. The new co-branded card will allow guests to earn
WestJet rewards. More details on this program will be unveiled this fall.
    "We are extremely pleased to work with RBC and MasterCard," said Sean
Durfy, WestJet President and CEO. "Our continued profitable growth will be
strongly complemented by two of Canada's pre-eminent brands. We take enormous
pride in working with companies that share our values and respect for
corporate culture, and we look forward to a hugely successful relationship
with RBC and MasterCard."
    The new WestJet credit card, to be issued by RBC with MasterCard, will
complement RBC's other travel rewards cards and appeal to North American and
Caribbean travellers who want to be rewarded by their preferred airline.
    "As a leading travel rewards card provider we want to continue to meet
the needs of all Canadian travellers," said Dave McKay, Group Head, Canadian
Banking, RBC. "We're thrilled to be chosen by WestJet, giving our clients who
prefer to fly primarily with WestJet even more choice."
    In keeping with WestJet's flair for innovation, the new rewards card will
be the first MasterCard product offered by RBC in Canada. This milestone is
also expected to make RBC the first Canadian bank to begin offering both
MasterCard and other credit card brands, which will benefit consumers with
increased choice and innovation.
    "We are proud to extend MasterCard's convenient, secure and innovative
payment technologies to RBC and WestJet customers," said Kevin Stanton,
President, MasterCard Canada. "Together, MasterCard and its customers have
continually leveraged MasterCard's brand, technology, and acceptance strength
to deliver high-quality programs to consumers and businesses. The WestJet RBC
MasterCard is an example of how MasterCard works with its customers to help
Canadians get more from their purchases."
    More detailed information about the new WestJet card will be released
when the card is launched in the fall of 2009.

    Forward-looking statement

    Certain information set forth in this press release, including
information regarding WestJet's credit card launch with RBC and MasterCard and
the timing for such an implementation, contain forward-looking statements. By
their nature, forward-looking statements are subject to numerous risks and
uncertainties, some of which are beyond WestJet's control. These
forward-looking statements are based on currently available implementation
plans, agreements and bookings, but may vary due to factors including, but not
limited to, the ability to execute a definitive agreement with RBC,
availability of technology and personnel, general economic conditions and
other factors described in WestJet's public reports and filings. These and
additional risk factors are discussed in WestJet's most recent Annual
Information Form (AIF) and in other documents WestJet files from time to time
with securities regulatory authorities, which are available through the
Internet on WestJet's SEDAR profile at www.sedar.com.
    Readers are cautioned that undue reliance should not be placed on
forward-looking statements as actual results may vary materially from the
forward-looking statements. WestJet does not undertake to update any
forward-looking statements, except as is required by law.

    About WestJet

    WestJet is Canada's preferred airline, offering scheduled service
throughout its 66-city North American and Caribbean network. Named one of
Canada's most admired corporate cultures in 2005, 2006, 2007 and 2008, WestJet
pioneered low-cost flying in Canada. WestJet offers increased legroom, leather
seats and live seatback television provided by Bell TV on its modern fleet of
79 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for
an additional 42 aircraft, bringing its fleet to 121 by 2013, WestJet strives
to be the number one choice for travelers.

    About RBC

    Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate
under the master brand name of RBC. We are Canada's largest bank as measured
by assets and market capitalization and one of North America's leading
diversified financial services companies and among the largest banks in the
world as measured by market capitalization. We provide personal and commercial
banking, wealth management services, insurance, corporate and investment
banking and transaction processing services on a global basis. We employ
approximately 80,000 full and part-time employees who serve more than 18
million personal, business, public sector and institutional clients through
offices in Canada, the U.S. and 53 other countries. For more information,
please visit www.rbc.com.

    About MasterCard Worldwide

    MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes approximately 21 billion
transactions each year, and provides industry-leading analysis and consulting
services to financial-institution customers and merchants. Powered by the
MasterCard Worldwide Network and through its family of brands, including
MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers and
businesses in more than 210 countries and territories. For more information,
go to www.mastercard.com.





For further information:

For further information: Media Contacts: WestJet: Robert Palmer -
1-888-WJ 4 NEWS (1-888-954-6397), ropalmer@westjet.com; RBC: Jacqui van der
Jagt - (416) 974-1756, Jacqui.vanderjagt@rbc.com; MasterCard Canada: Julie
Wilson - (416) 365-5594, Julie_Wilson@MasterCard.com


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890