Airline launches Caring Comes Home spring promotion
CALGARY, March 18 /CNW/ - WestJet (TSX:WJA) today announced an exciting
new promotion called Caring Comes Home, an evolution of the airline's popular
"Because Owners Care" advertising campaign that takes the caring attitude
demonstrated by WestJetters every day to the streets of Canada. The promotion
will run from March 17 to April 13, 2008. Caring Comes Home will thank
Canadians for their continued support through a one-of-a-kind promotion
including random acts of kindness performed by a dedicated WestJet Care Crew
on the streets of 11 WestJet cities, as well as a choice of one of five custom
"Care" packages each valued at $30,000. The contest will be promoted through
westjet.com and a multimedia ad campaign.
"Caring Comes Home builds on the great feeling guests experience when
they receive a warm WestJet smile. We want to bring the strong spirit that is
a way of life at WestJet to our guests and the people in the communities we
serve," said WestJet Vice-President Marketing, Lauri Feser.
"Our WestJetters demonstrate our caring culture everyday and are excited
to bring this experience off the airplane, out of the airports and into the
communities we serve, said Lauri. "Visit our website to enter the contest and
keep an eye open for the WestJet Care Crew; they are bringing our fun,
friendly and caring culture to streets across Canada."
Between March 31 and April 10, 2008, the WestJet Care Crew will be
performing random acts of kindness in Abbotsford, Vancouver, Prince George,
Fort McMurray, Edmonton, Winnipeg, Toronto, Hamilton, Ottawa, Montreal and
When people go to westjet.com they can enter to win one of five custom
Care packages valued at $30,000 - no purchase necessary. The Grand Prize
winners are given the flexibly to design a customized Care package that
appeals to them personally. They can choose between five specially designed
flexible Care prize packages: Family Care, Car Care, Home Care, Entertainment
Care and Flight Care.
WestJet is Canada's leading high-value, low-cost airline offering
scheduled service throughout its 47-city North American and Caribbean network.
Named Canada's most admired corporate culture in 2005, 2006 and 2007, WestJet
pioneered low-cost flying in Canada. With increased legroom and leather seats
on its modern fleet of 73 Boeing Next-Generation 737 aircraft, and live
seatback television provided by Bell ExpressVu, WestJet strives to be the
number one choice for travellers.
For further information:
For further information: WestJet, Media Relations, Gillian Bentley,
Toll-free: 1-888-WJ 4 NEWS (1-888-954-6397), Email: firstname.lastname@example.org,