Kershisnik Named Interim CMO, Holtcamp SVP of Brand Management
DUBLIN, Ohio, Feb. 15 /CNW/ -- Wendy's International, Inc. (NYSE: WEN)
announced today that Paul Kershisnik has been named as interim Chief Marketing
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Kershisnik, who joined Wendy's in March 2007 as Senior Vice President of
Marketing Strategy and Innovation, now reports directly to Chief Executive
Officer and President Kerrii Anderson. He also will continue to serve on the
corporation's strategic planning council.
Wendy's also announced today that Bob Holtcamp has been promoted from
Vice President to Senior Vice President of Brand Management.
"Paul, Bob and the marketing team are executing our important advertising
transition to the "Waaaay Better" campaign and they are implementing key
elements of Phase 2 of our strategic plan to re-ignite sales growth," Anderson
said. "These appointments are another example of Wendy's management depth and
strength. Both are seasoned professionals with diverse experience with some
of the world's best-known consumer brands."
As previously announced, Wendy's has hired Spencer Stuart to conduct a
national search for Wendy's permanent Chief Marketing Officer. Kershisnik
remains a candidate to replace Ian Rowden, who left the Company at the end of
2007 for personal reasons.
Kershisnik now has responsibility for R&D, strategic insights, operations
innovation, brand marketing, field marketing, media, diversity marketing and
creative/advertising production. Holtcamp reports to him.
Kershisnik's leadership skills have been apparent throughout a 22-year
career with leading brands like Pizza Hut/PepsiCo, General Mills and Sprint.
His background also includes extensive U.S. and international experience in
all aspects of marketing. Before joining Wendy's, Kershisnik served as Vice
President of New Product Innovation and R&D for Mrs. Fields Famous Brands in
Salt Lake City. He holds an M.B.A. from Brigham Young University and a B.S.
from the University of Utah.
Prior to Joining Wendy's in 2000, Holtcamp managed the seafood business
for Aurora Foods in St. Louis as a Director of Marketing on the Mrs. Paul's
and Van de Kamp's brands. Earlier in his career, he worked at the Miller
Brewing Company in Regional Marketing and Brand Management on brands such as
Miller Lite, Miller Genuine Draft and Miller High Life. Holtcamp holds a
M.B.A. from Washington University in St. Louis and a B.A. in communications
from the University of Illinois in Champaign-Urbana.
Wendy's International, Inc. overview
Wendy's International, Inc. is one of the world's largest and most
successful restaurant operating and franchising companies. More information
about the Company is available at http://www.wendys-invest.com.
The Wendy's name and design is a registered trademark of Oldemark LLC and
is licensed to Wendy's International, Inc.
For further information:
For further information: Bob Bertini of Wendy's International, Inc.,
+1-614-764-3327 Web Site: http://www.wendys.com