QSR Magazine Rating Follows Recent Recognition for Wendy's Top Quality
Brand Position From Zagat and University of Michigan Surveys
DUBLIN, OHIO, June 4 /CNW/ - Wendy's International, Inc. (NYSE: WEN)
recently rated as consumers' favorite quick-service restaurant (QSR) for the
second-straight year, based on consumer responses in QSR(R) Magazine's 2007
In addition, Wendy's(R) tied for second position in offering healthier
menu options and ranked second in brand loyalty. Wendy's ranked third in
delivering consistent quality from one location to the next.
"We are honored to be recognized as consumers' favorite quick-service
restaurant," said Wendy's CEO and President Kerrii Anderson. "This recognition
is a tribute to our franchisees and operators who provide fresh, quality food
with caring service every day in more than 6,000 Wendy's restaurants
throughout the world.
"As we say at Wendy's, 'Quality is our Recipe(R),'" Anderson continued.
"That is the major point of distinction between Wendy's and other
quick-service restaurants. We use fresh, never frozen, beef and make every
hamburger to order right off the grill, just like Dave Thomas did when he
founded Wendy's in 1969. We top every sandwich with fresh condiments,
including whole-leaf lettuce and tomatoes that we slice every day in our
Recently, Zagat Survey(R), which is considered a world-leading provider
of consumer survey-based leisure content, named Wendy's as having the best
hamburger in the quick-service restaurant industry. In addition, Wendy's
ranked first among quick-service "mega-chains" (i.e., those with at least
5,000 outlets) for food, facilities and popularity.
Wendy's also took the top spot for customer satisfaction in the "limited
service restaurants" category in this year's American Customer Satisfaction
Index (ACSI) survey produced by the University of Michigan's Stephen M. Ross
QSR Consumer Survey information
The QSR Consumer Survey, which is produced by the independent research
firm Lewis & Clark Research for QSR Magazine, surveys consumers regarding
their quick-service dining preferences and experiences. The report is based on
1,000 respondents who participated in an online survey.
Wendy's International, Inc. overview
Wendy's International, Inc. is one of the world's largest and most
successful restaurant operating and franchising companies. More information
about the Company is available at www.wendys-invest.com.
For further information:
For further information: Wendy's International, Inc. Investor Contacts:
David Poplar, 614-764-3547 firstname.lastname@example.org OR Media Contacts: Marsha
Gordon, 614-764-3019 email@example.com or Kim Messner, 614-764-6796