Wendy's joins forces with the Kidney Foundation of Canada to heat up awareness around Kidney Health Month



    ATLANTIC CANADA, March 1 /CNW/ - A delicious bowl of chili can do more
than keep you warm this March. 25 cents from every order of Wendy's chili
purchased during the month of March will go directly to the Kidney Foundation
of Canada as part of Wendy's Great Chili promotion. Wendy's locations in
Atlantic Canada are participating as well as Wendy's locations in Ottawa, ON.
    "Wendy's does great work in communities across Canada touching so many
different groups of people. When we approached them about this partnership
they were really excited to work with us," says Jennifer Dobbelsteyn,
Executive Director, Kidney Foundation of Canada, NB Branch. "Raising awareness
for the foundation is so important, and the timing of the Wendy's campaign
couldn't be better as March is Kidney Health Month."
    Recently Wendy's piloted the program on a smaller scale in select cities
across Canada. "We were impressed with the regional results and are very
excited to bring this program to Atlantic Canada," says Brian Delaney,
Maritime Wendy's Franchisee. "Too many Canadians are suffering from kidney
failure requiring treatments or a transplant. It is our hope that Wendy's
Great Chili promotion will be able to raise awareness and funds to help those
suffering from this debilitating disease."
    Currently 30,000 Canadians suffer from kidney failure and require
dialysis or a transplant to stay alive. Millions more have related conditions
such as diabetes and high blood pressure, which are leading causes of Kidney
failure. Since 1964, the Kidney Foundation has awarded more than $77 million
to support kidney-related research.

    About Wendy's
    Wendy's Old Fashioned Hamburgers Restaurants(R) was founded in 1969 by
Dave Thomas and is the third largest quick-service restaurant chain in the
world, with more than 6,500 restaurants in the United States, Canada and
international markets. Currently there are 384 Wendy's Restaurants in Canada.

    About the Kidney Foundation of Canada
    The Kidney Foundation of Canada is the national volunteer organization
committed to reducing the burden of kidney disease through funding and
stimulating innovative research; providing education and support; promoting
access to high quality healthcare, and increasing public awareness and
commitment to advancing kidney health and organ donation.





For further information:

For further information: Jennifer Dobbelsteyn, Executive Director,
Kidney Foundation of Canada, NB Branch, (T) (506) 453-0533,
jdobbelsteyn@nb.aibn.com; Nicole Tuschak, Account Executive, Ketchum on behalf
of Wendy's Restaurants of Canada, (T) (416) 642-5246,
Nicole.tuschak@ketchum.com

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WENDY'S INTERNATIONAL, INC.

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