Company Taps Fast-Growing Deli Sandwich Category, Focuses on Quality and
TORONTO, March 30 /CNW/ - Today, Wendy's menu is expanding in a new
direction with the nationwide introduction of Frescata sandwiches - a line of
four fresh, premium deli sandwiches including two new sandwiches for children.
"This opens up a whole new menu category for us, and gives our customers
more choices and more reasons to visit Wendy's," said Andy Lubinsky, Director
Marketing, Wendy's Canada. "The quality of the sandwiches is exceptional and
we believe they deliver a taste experience that our customers will enjoy."
The Frescata sandwiches feature high quality meats and distinctive
sauces, and are served on Artisan bread that is baked fresh daily in Wendy's
restaurants. The Frescata line-up includes:
- Black Forest Ham & Swiss Cheese - Slices of black forest ham topped
with Swiss cheese, honey mustard sauce, tomatoes, and Romaine
lettuce, served on Artisan bread.
- Frescata Club - Slices of black forest ham and roasted turkey breast
topped with bacon, mayonnaise, tomato and Romaine lettuce, served on
- Roasted Turkey & Swiss Cheese - Slices of roasted turkey breast
topped with Swiss cheese, mayonnaise, tomatoes, and Romaine lettuce,
served on Artisan bread.
- Chunky Chicken Salad - Chunky chicken in a dijon ranch sauce
(includes minced celery, onions & green pepper) and Romaine lettuce,
served on Artisan bread.
- Kid's Meal Ham & Cheese - Slices of black forest ham topped with
processed cheese, and Iceberg lettuce, served on a 4-inch bun.
- Kid's Meal Turkey & Cheese - Slices of roasted turkey breast topped
with processed cheese, and Iceberg lettuce, served on a 4-inch bun.
The Frescata sandwiches are served cold and can be made to order to meet
a customer's special tastes and needs. Suggested retail price for the
sandwiches is $3.99 a la carte, and $5.99 if ordered in a combo. Suggested
retail price for the children's sandwich is $1.79 a la carte, and $3.99 if
ordered in a combo.
Development Process Driven by Customers
The company employs a disciplined menu development process that balances
consumer and market research with current trends. "Our customers tell us they
are looking for more fresh choices, new tastes and the ability to get their
food prepared exactly the way they want it. This is what Frescata delivers,"
"The deli sandwich category, which continues to expand, represents a
growth opportunity and another way for us to meet our customers' needs."
Founded in November 1969 in Columbus, Ohio, Wendy's International, Inc.
is one of the world's largest restaurant operating and franchising companies.
There are more than 6,700 Wendy's restaurants in the U.S., Canada and
Wendy's(C) and Frescata(TM) are trademarks of Wendy's International Inc.
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For further information:
For further information: Lindsey Coulter, Ketchum, on behalf of Wendy's
Canada, (416) 544-4917, Lindsey.email@example.com