WeMuv...to fight childhood obesity, get kids off the couch and offer a safe and fun online gaming environment



    HAMILTON, ON, June 24 /CNW/ - WeMuv is the new virtual world travel
adventure game and social network that keeps you on the Muv! Developed for
kids ages 6 and older, WeMuv promotes a balanced, healthy lifestyle while
having fun with the technology and gadgets that keep kids excited.
    The online multiplayer game promotes physical activity via the use of a
specially encrypted pedometer. Kids play the adventure game online but in
order to advance to new levels and have their WeMuv character stay healthy,
they must leave the computer and engage in physical activity while wearing
their pedometer. By getting Muv-ing kids earn steps on their pedometer but
they never know how many steps they've earned until they upload their
pedometer at the WeMuv site. The step "currency" they've earned can then be
spent to unlock new adventures, advance to new levels and buy nutrition to
keep their WeMuv character healthy. "WeMuv creates what most parents want,
balance in their children's lives and healthier lifestyle habits" says WeMuv
Co-Founder and CEO Lisa Savelli who is a family therapist, anti-bullying
expert and celebrated children's book author. On the WeMuv online platform
kids travel throughout the real world online and learn about other countries
and cultures, making new friends and sharing positive interaction all with the
safety and security of parental controls and limits. Recently, WeMuv launched
one of the largest schools based Physical Activity Challenges ever run in
Canada in over 100 schools with more than 20,000 students participating. With
direct exposure to WeMuv, children were given an opportunity to try it out and
receive incentives to continue playing through the purchase of an online
subscription at the completion of the school based launch. WeMuv has
successfully initiated a strong membership base and online community of over
6,000 active members just two weeks after launch. "The positive feedback we've
had from teachers, parents, doctors and most of all children has been
tremendous. They simply love WeMuv" adds Jason Savelli, Co-Founder and VP
Strategy and Development.
    With childhood obesity rates at staggering levels in North America and
many other developed countries, WeMuv couldn't have come at a better time as
busy and often stressed parents try to find novel ways to get their children
Muv'in toward better health and balance between active play and sedentary
activity.




For further information:

For further information: Visit www.WeMuv.com; Interview Opportunities:
Media Contact: Jamie West, Westpro News Media, Cell: (905) 541-0127,
jwest@westpromedia.com

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